Report on Trends Impacting Marketing & Required Manager Skills

This report examines the impact of current trends on marketing industries and the skills and knowledge required for a marketing manager role. It highlights the influence of changing technology, social media, and influencer marketing on modern marketing strategies. The report also discusses the effects of globalization, including increased competition, technological advancements, and global communication. Essential skills for a marketing manager, such as monitoring, problem-solving, decision-making, critical thinking, and time management, are thoroughly evaluated. The report concludes that professionalism is crucial in the marketing field, and continuous adaptation to market changes is necessary for success. Desklib provides access to similar reports and solved assignments for students.

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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................4
General trends which will impact on marketing industries.........................................................4
Skill ,knowledge and experience required for job role of Marketing Manager..........................6
Evaluation...................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Appendix........................................................................................................................................10

INTRODUCTION
Professionalism is defines as communicating effectively and always be productive. Its a way of
behaviour and attitude towards work or in business environment. Marketing industries needs
professionalism to identify the strategies and different technique which is used to attract
customers into a business. To practise professionalism in employment industry marketing
managers need to build formally redefine terms and conditions of employment and submit all
the standing orders to he authority. Employment sector divided into different segments as
Healthcare, information technology, real estate, education, retail and government(Mohamed., 2019)
. The aim of this report is to highlight the trends that making an impact in marketing industry and
skills and knowledge required in the marketing field.
TASK
General trends which will impact on marketing industries
Marketing industries are going through multiple changes due to constant changes in the
market, regular changes in the trends are continuously evolving these industries. Changes that
are impacting the marketplace are given below:
 Changing Technology- Advancements in technology enable marketers to interact with
their customers through popular technologies. Technology change making marketing into
more personalised and creating systems that are integrated into targeting
customers(Christofi., 2017). As a marketing manager its a need to evaluate current market
position, analysis our competition to be in the competition by upgrading our business
technology.
 social Media- Being permanent on social media, promote contents through posts, videos
and live sessions is a new way of marketing, It is proved to be more effective than other
marketing campaigns as it directly reach to the targeted customers with economical rates.
As a marketing manager be digitally aware and have a knowledge of different social
platforms by media analytics and have the ability to engage with audience.

 Influencers Marketing- Collaborate with influencers to expand brand awareness and gain
audience plays a vital role in converting leads and build a connect with audience in
boosting sales. Its a very effective way of marketing. A marketing manager needs to have
impeccable verbal communication skills and outstanding project management skills with
knowledge of value for brands.
 Conversational marketing- Marketers are becoming more conversational with their
audience this the reason why virtual customer support are becoming more popular. So,
developing teams for customers to solve their problems can make a marketing team more
effective. A marketing manager needs to have a great communication skills and
leadership skills, so that they can develop a team that will help in conversational
marketing.
Impact of globalisation and technology in marketing
Globalisation has significant impact on marketing and how products are marketed, in the
professional world globalisation and changing technology are making major influences in
modern marketing.
 Competition- Because of globalisation both audience and markets are expanding due to
which competition is increasing and that making marketing even more important to stand
out in the market(Li., 2019). Globalisation is making consumer aware of many other
options they have and thus, it is important for marketing managers to make effective
marketing strategies.
 Technology- Globalisation develops a new and improved ways of marketing by
providing rapid changing technology which allows instantaneous exchange of
information. To stay relevant, managers need to be strategic in their approach to deal with
technology.
 Global communication- Globalisation leads to global communication by aided various
channels through which transmission of ideas, social norms, wants of the customers and
selling and marketing on global level become vary easy. marketing Managers can deal
with product and customers from global perspective.
 Market diversity- Globalisation evolves the market place that caters customers from
variety of social and cultural background. The importance of diversity in the marketing
has grown and build a positive response.

Skill ,knowledge and experience required for job role of Marketing Manager
A marketing manager is responsible for leading all the marketing activities for a business
related to product, service and the organisation(Charles., 2018). They estimate and examine the
current market demands and apply their creative and effective strategies to get customer interest
through various connecting channels. They posses multiple skills and knowledge for their job
role such as:
 Monitoring- A marketing manager should have the ability to monitor the activities of
individual and the organisation, to make the necessary improvements in the organisation
and take corrective action where it is needed.
 Ability to solve complex problems- Identify problems and threats and analyse them with
related facts and statistics to create and evaluate possible options and apply solutions.
 Decision Making- Good capability of making decision improves the performance of the
organisation. effective Decision making by the marketing managers generates the way of
choosing between multiple options in market, helps in strengthening organisation and
helps in time management.
 Critical Thinking- It is important from marketing point of view as using logic and
identify the reasons of strengths and weaknesses of the company and developing
alternatives approaches to implement effective solutions. Critical thinkers can evaluate
new and improved information from the market and used them in the market.
 Social perspective- Marketing managers needs to be fully aware of the conditions of the
market. It can help to comprehend consumer behaviour and understand their reactions. Its
a skill that helps in recognizing, interpreting and responding to the indication given by
social situations.
 Time Management- Being a marketing manager is challenging task, by managing one's
own as well as time of others is very important. So, by setting goals by proper planning
and prioritizing work one can build the skill of time management.
 Management of material resources- By appropriate use of given equipments and facilities
and used them in a way that is more productive and gives higher returns .

 Active learning-A marketing manager needs an active Understanding of the aspects of
information for both the current and future problem solving and making quick decision
on the basis of that.
 Active listening- Giving full attention to what others are saying on the reference of
organisation, understanding their view points and then taking decision by being fully
aware of the situation proves to be effective and efficient for the organisation.
Evaluation
The job role of a marketing manager is to create customer interest in business products and
services through various channels. Management in the marketing field is in demand and filled
with plans and wide range of activities that includes advertise launching, campaigns, managing
events, handling social media and customers. The job marketing manager is very challenging
but it gives more opportunities and career growth(Döring., 2021). Its a very interesting job role as
it made you work with different people which makes you socially aware and gives abundance of
knowledge of marketing industries. Overall marketing manager is responsible for the effective
working of the whole organisation.
The marketing industry is an industry that goes through constant changes based on
external environment and customer needs. Its an industry that perform set of creative functions
includes communicating, managing customer relations, delivering best value to the customers
and creating(Gruberg., 2017). This industry provides multiple career options in numerous areas
such as advertising, digital marketing ,research and development and in product development. It
is wide ranging field that gives an individual areas that suits to their interest.
The job of a marketing manager is a position that expected to contribute a great deal of
effectiveness in the organisation. This job is preferable as it possess chain of perks and
responsibilities. Its a job that not only benefited an individual on monetary terms but also gives
you wider picture of product market and prepares to execute marketing strategy and the
execution of different plans. This job is considered because it is highly determined job with
authority, it gives you an individual an authority to handle and run whole organisation . On the
basis of evaluation of marketing manager , employees working . Marketing manager duties can
cover the whole spectrum of how a company communicates.

CONCLUSION
From the above report it is concluded that professionalism is basis for any working field. The
entire employment industry needs professionalism for efficient working. There are various trends
in the current market scenario that are making an impact in marketing industries. Changing
technology, social media, influencers marketing are some factors that are effecting marketing
industries. Adding to it globalisation is adding competition , upgrading technology, opening
global markets and providing diversity to it. A marketing manager consist various sets of skills
that includes monitoring activities, problem solving, making right decision, thinking critically on
various aspects,time management and having social perspective. The job of marketing manager
is very challenging as well as very interesting to do as it has both authority and responsibilities.

REFERENCES
Charles, E., 2018. Dynamics of globalisation and multiculturalizm for the sustenance of
nollywood. Journal of Globalization Studies, 9(2).
Christofi, M., Leonidou, E. and Vrontis, D., 2017. Marketing research on mergers and
acquisitions: a systematic review and future directions. International Marketing Review.
Döring, M. and Willems, J., 2021. Processing stereotypes: professionalism confirmed or
disconfirmed by sector affiliation?. International Public Management Journal, pp.1-19.
Gruberg, J.R., 2017. “Pay, Protection, and Professionalism”: The History of Domestic Worker
Organizing and the Future of Home Health Care in the United States.
Li, H. and Srinivasan, K., 2019. Competitive dynamics in the sharing economy: An analysis in
the context of Airbnb and hotels. Marketing Science, 38(3), pp.365-391.
Mohamed MohamedMetwally, K., 2019. Development in traditional industries. International
Journal of Advanced Research on Planning and Sustainable Development, 2(1), pp.16-
24.

Appendix
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