Career Viewpoint Report: Marketing Professional Evaluation

This report provides a comprehensive analysis of the marketing profession, focusing on trends, required skills, and the experience necessary for success. The report delves into current marketing trends like content, personalization, interactive content, video marketing, and voice search optimization, emphasizing the importance of technology, customer behavior, and data analysis. It highlights essential skills such as technological proficiency, storytelling, creativity, and the ability to adapt to lifelong learning. Furthermore, the report evaluates the job role at PowaKaddy, discussing the company's advertisement, its impact, and the benefits it offers. The conclusion emphasizes the importance of continuous skill development, strategic planning, and effective risk management in achieving marketing goals. The report also references several academic sources to support its findings.

CAREER VIEWPOINT
1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis and application..............................................................................................................3
Evaluation....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX......................................................................................................................................8
2

INTRODUCTION
Marketing as professional is going to includes a lot of strategies and techniques in order
to be able to get the right attraction of customers for the business. Determining the price, supply,
demand, profits and growth in market are some of the basic ideas which marketing professionals
are going to have to be able to operate effectively. The report is going to consist of trends, skills,
knowledge, experience and evaluation of marketing professional. Marketing professional a very
developing and competitive market which is present which is why I selected this industry and
there is a lot of growth as well which is existing.
MAIN BODY
Analysis and application
Trends generation in marketing industry
Trends which are coming in the marketing profession are many which have to be well
evaluated and analysed which is going to be a great factor. Trends which are coming in
Marketing is content, personalization, interactive content, video marketing, voice search
optimization, etc. which have to be developed in me so that there is going to be higher outcomes.
 Technology
Visualization of and Al-based automation must be present in marketing professionals
which is going to be highly beneficial for a long run (Kovacs, 2021). Employees have to be
actively involved in the process which is being followed so that there is going to be better
consequences and improvement which would be present. Artificial intelligence and other trends
are changing with time and they have to be well analysed and improved upon so that the
company will be able to work effectively and efficiently.
 Customer
Trends have to be followed because the lifestyle, expectations, demands and needs of the
clients are changing, which have to be analysed and improved upon so that there is going to be
higher consequences which the business is going to have on their profitability (Duan, Li and
Zhao, 2021). Improvement in the transaction factor has also come up which has to be well
understood and make sure that there are decisions as well which are being taken so that there is
3

going to be better consequences. There are huge amounts which are assigned to marketing
department therefore experience is a very important factor which the marketing professional
must have in order to be able to get the right working and good sense of direction (Peñalba-
Aguirrezabalaga, Sáenz and Ritala, 2020).
Skills and knowledge in marketing professional
Marketing professional must have a lot of knowledge and skills in them so that there is
going to be good data and working of the operations which is going to be present. Remarkable
customer experience by getting in the right communication and other skills in the marketing
professional must be existing (Ferreira and Sousa, 2020).
 Technological use
Technology is also changing with time which is why it is important to make sure that
there is going to be higher operations. Enjoying working with technological aspect must be
wrong which is going to make the standards be higher. Testing all the methods and techniques
has to be present in professionals of marketing and assuming needs to be reduced so that there
are going to be higher consequences that is there. Self motivated to be able to acquire the new
marketing tricks and other aspect which is going to be a great factor for the overall working and
performance can be improved as well (Bala and Verma, 2018).
 Attitude and behaviour
Marketing professionals are very good with story telling which is that they present their
products and services according to stories so that the company would be able to adapt to them so
that there are going to be higher consequences and improvement which is going to be present.
Attitude and lifelong learning factor must be present which is going to make sure that the
changes are coming in the company effectively and make the right working and functioning
(Hanlon, 2018). Another important skill which the marketing professional must have is creativity
because there are so many changes and unique features which the business must have and for
that there has to be good skills which must be present so that there is going to be better
functioning.
Experience required in marketing professional
Experience is a very important factor which has to be present for the marketing
professional which can be gained from different organization and that is beneficial as well for
4

further growth (Hes, 2018). Large businesses hire employees for marketing department which
are experienced and make the company be able to have higher productivity level as well.
 Data use
Clients have to have a good interaction and other important factors so that there is going
to be better operations and working which the company is going to have. Data has to be analysed
for that good knowledge and use of right data methods have to be used with experience so that
there is going to be higher decision making. There are a lot of decisions must must be made by
the marketing professional for the organization to be able to operate effectively making the
customers fulfil their demands and expectations (Diehr and Wilhelm, 2017). It is very important
for the marketing department to understand the clients so that there are going to be decisions
which are being taken according to that which is going to be good for the overall working.
 Abilities of marketing professionals
Writing skills, content analysing and other factors are developing and marketing
professional must have them in order to be able to have higher functioning and operations.
Attitude and behaviour as a professional is also present with experience which is gained in this
field and can be controlled as well which is a great factor for the overall development. Good
team working, organizational, networking ability and planning factors are going to be present in
the marketing professional which is going to be a great factor for the company to have (Schlee
and Karns, 2017). Degrees and working internship are going to make sure that marketing
experience is present in the individual which is going to be very beneficial for a long run in the
competitive market.
Evaluation
The job role in PowaKaddy is very interesting because of the equipments and the
reputation which the company is having in the market since 1983. The advertisement is very
simple and straight forward for the candidates which is why I am getting attracted to this
advertisement. Most of the companies try to make the advertisement more about attraction and
less about the content and expectations from the candidates and PowaKaddy is putting out a lot
of information which is a great factor. There is a brief detail about the company and the roles of
the manager and objectives of the company as well which need to be accomplished with the help
5

of technology and other techniques which the company is using. The information is very small in
size but there is a good simple language which is used candidates and me to understand them
effectively which is going to be a great factor. Performance of the seniors is also written in the
advertisement which is going to be a great factor for the overall development. The company is
having a lot of experience in the market which is going to be good for my development as well
and make me be able to gain a lot of experience and knowledge from this industry.
Not too many colours and other aspects are used in this advertisement as well. There is a
description of salary, bonus and other benefits which I would be receiving, Due to my skills and
knowledge in this field I would be able to get a better outcome and the results are going to be
higher as well. There are a lot of technology also which is being used in PowaKaddy which is
going to be beneficial for me as well. I would be able to get the right experience and knowledge
of technology which is going to be used so that there are right actions which are being taken.
Help for the candidate is also provided in the job advertisement which is techniques and methods
which are used in order to be able to get a higher functioning and performance which is going to
be a great factor for the overall working. Brand penetration is present in the market and that is
going to be a good factor and there is national retailer chain which is going to make sure that I
would be having the right working which is going to make the sales be present.
CONCLUSION
From the above report it can be concluded that there are a lot of knowledge and skill
improvement and development so that the goals can be achieved. There are a lot of
responsibilities which are present on the marketing professional which has must be present so
that there are going to be higher outcomes which the company will be able to have. Strategies
have to be right which would make the risks factors reduce and make sure that there are right
actions and methods which are being followed by the company to be able to operate effectively.
6

REFERENCES
Books and Journals
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018).
A Critical Review of Digital Marketing. International Journal of Management, IT &
Engineering. 8(10). pp.321-339.
Diehr, G. and Wilhelm, S., 2017. Knowledge marketing: How can strategic customers be utilised
for knowledge marketing in knowledge-intensive SMEs?. Knowledge Management
Research & Practice. 15(1). pp.12-22.
Duan, X., Li, X. and Zhao, S., 2021. Construction of Computer Training Course System for
Higher Vocational Marketing Specialty under the Background of Internet. In E3S Web
of Conferences (Vol. 236, p. 05046). EDP Sciences.
Ferreira, J. and Sousa, B., 2020. Experiential marketing as leverage for growth of creative
tourism: a co-creative process. In Advances in Tourism, Technology and Smart
Systems (pp. 567-577). Springer, Singapore.
Hanlon, A., 2018. Digital marketing: Strategic planning & integration. Sage.
Hes, A., 2018. Knowledge Marketing Communication–Determinant of Sales
Promotion. Marketing Identity. 6(1/1). pp.321-331.
Kovacs, I., 2021. Digital marketing soft skills and university students’ perceptions on
employability. GiLE Journal of Skills Development. 1(1). pp.25-36.
Peñalba-Aguirrezabalaga, C., Sáenz, J. and Ritala, P., 2020. Marketing-specific intellectual
capital: conceptualization, scale development and empirical illustration. Journal of
Intellectual Capital.
Schlee, R.P. and Karns, G.L., 2017. Job requirements for marketing graduates: Are there
differences in the knowledge, skills, and personal attributes needed for different salary
levels?. Journal of Marketing Education. 39(2). pp.69-81.
7

APPENDIX
8
Illustration 1: Automotive Aftermarket set to boom over the next 10 years