Marketing Officer Roles and Responsibilities in TUI Group Report

This report examines the roles and responsibilities of a marketing officer at TUI Group, a major travel and tourism company. It details the key functions of the marketing department, including social media monitoring, strategic marketing plan development, and promotional campaigns. The report also explores how these roles relate to the broader context of the company, including interactions with IT, finance, and human resources departments. Furthermore, it provides a comparative analysis of marketing mix strategies employed by TUI Group and a competitor, Ultimate Travel Company, to achieve business goals. The report concludes with a marketing plan overview, including SWOT analysis, to meet the company's objectives.