Data-Driven Analysis of Marketing Impact on UK Sales Performance

This report assesses the impact of a marketing campaign on the Bangle company's sales performance in the UK. The analysis uses the Data Analytics Utility Lifecycle to interpret market and business data, focusing on the period before and after the marketing investment in 2020. The findings indicate a positive impact on the sales volume of most products, excluding hair bands. The report recommends adopting advanced techniques like econometric analysis and utilizing software such as SPSS for more efficient data collection and analysis. It also highlights the need for complete data, including profit percentages and production costs, for a more comprehensive assessment. The next steps involve implementing econometric analysis to better evaluate sales performance over time and across different regions.

DATA DRIVEN DECISION FOR
BUSINESS

TABLE OF CONTENT
• Context
• Plan
• Analysis
• Conclusion
• Next Step

CONTEXT
The key changes and trends associated with
the Bangle company business operations are as
follows:
• Digital marketing
• Growth of big data
• Mobile connectivity
• Cloud computing
• Increased commercial focus

PLAN
• In order to reply the answer of the
question such as Did the marketing
campaign have a positive impact on
sales performance in the UK? the
Data Analytics Utility Lifecycle is
being used.
• This is basically best approach for
Bangle company because it is all
about interpretating the data and
information associated with market
and business situations.

ANALYSIS
• As the investment in
marketing is done by the
company in the 5th month of
year 2020.
• The data and graphical
representation of before and
after marketing investment
indicate that sales volume of
all the product except hair
band are increasing after
marketing.

CONCLUSION
Impact of Marketing Campaign over the Bangles
sales performance in UK
• The marketing campaign put positive impact over
the sales of the bangles in UK but it puts negative
impact over the sales in hair band.
• It is recommended to the company that rather
than collecting and analysing data manually, they
have to use the proper technology and software
such as SPSS.
• The concern about the current analysis is that the
data and information are incomplete because lack
of information about profit percentage and cost
of production.

NEXT STEP
• In order to assess the effectiveness of UK
marketing campaign, it is recommendable to the
Bangle company that they must adopt the
advance technique such as econometric analysis.
• So, in case if Bangle company will adopt
econometric analysis technique, then they will
able to better analyse its sales performance over
the period of time and of different country.