Marketing Report: Functions, Interrelation, and Value Analysis

This report provides a comprehensive overview of marketing, beginning with the definition and core concepts. It explores various marketing processes, emphasizing the importance of strategic planning to meet consumer demands. The report outlines the roles and responsibilities of marketing functions, highlighting the manager's activities. It also examines the interrelation of marketing with other business functions, such as finance, sales, human resources, and production, underscoring the impact of marketing on sales and profitability. Furthermore, the report discusses the value and significance of marketing in maintaining relationships between the organization and consumers, particularly in a competitive market. The conclusion emphasizes the need for effective interdepartmental relationships to achieve organizational goals. The report concludes by underscoring the critical role of marketing in enhancing sales and profit margins.

Marketing Essential

Table of Content
• Introduction
• Concept of Marketing
• Overview of different marketing processes
• Roles and responsibilities of marketing functions
• Interrelation of marketing with other business functions
• Value and importance of marketing role
• Conclusion on significance of effective relationship between
different departments
• Conclusion
• References

Introduction
Marketing is defined as collection of institutions and procedure for
communicating, exchanging, creating and delivering offerings which has
value for clients, society, partners, and consumer at wide. It is the way of
getting people interested towards company goods and services.

Concept of Marketing
Marketing is considered as management process through which
product and services are moved from concept to customers. It consists
of coordination of four elements such as product, price, place and
promotion. It is also an activity which consists of process and
institutions for creation, delivering, exchanging and communicating
goods and services which has value for clients, customers, society,
parties and others.

Cont...
There are mainly five concept of marketing which are as follows:
•Production Concept
•Selling Concept
•Product Concept
•Marketing Concept
•Societal Marketing Concept

Cont...
Current Trends of Marketing:
The way of doing marketing has been totally changed from traditional
to modern. In today’s era most of organisation uses online, social media
for marketing of goods and services. This helps in creation of
awareness among consumers regarding products and help organisation
to increase their sales and profits.

Cont...
Future Trends of Marketing
The marketing plays an effective role in growth and success of
business. There are various concepts which can be used in future time
period. They are artificial intelligence, chatbots, personalisation, video
advertising and others. These modern techniques provide lots of
benefits to the business growth and sustainability.

Overview of different marketing processes
Marketing process is defined as systemic activity through which
organisation finds opportunities and needs for fulfilling demands of
consumers. Company has to make proper marketing strategy plan in
order to satisfy their customers. This also involves marketing mix
decisions for producing methods, product designing.

Roles and responsibilities of marketing
functions
Marketing manager are those who are overall responsible for
marketing activities of organisation such as promotion, advertisement
and others. The manager plays an effective roles and responsibilities in
accomplishment of goals and objectives of business. It is essential for
them to perform their roles and responsibilities in effective and
efficient manner so that sales turnover and profitability margin can be
increase.

Cont...
The manager of M&S perform various activities for meeting goals
and objectives which are described below:
Roles:
•Managing Customer Service
•Creating Effective Marketing Plan

Cont...
Responsibilities:
• Responsibilities towards Customers
• Responsibilities towards Employees

Interrelation of marketing with other business
functions
Marketing plays an effective role in influencing their consumers and
employees towards organisation and their products and services. They
can influence through different promotion tools such as advertisement,
selling, word of mouth and other. This influence can lead to increase in
sales and profitability of business. Thus, this also helps in achievement
of goals and objectives of business in effective and efficient manner.