Comprehensive Business Plan Report for Vista Marketing Ltd Company

This report presents a comprehensive business plan analysis of Vista Marketing Ltd. It begins with a business overview, outlining the company's aim to provide marketing services. The report details Vista's core products and services, including personalized marketing and its unique selling proposition. It explores the company's target customers, branding strategies, team working skills, and identifies key competitors. A significant portion is dedicated to Vista's marketing strategies, including the use of Above the Line and Below the Line methods, along with detailed cost and pricing information. The report concludes with financial forecasts, including annual income and expenses, offering a complete view of the company's financial outlook. The business plan also includes the details of the company's aim, products and services, USP, customers, branding, team working skills, competitors, marketing strategies, costs, pricing, and financial forecasts.

Vista Marketing LTD

Table of Contents
INTRODUCTION...........................................................................................................................1
SECTION 1......................................................................................................................................1
Business Overview......................................................................................................................1
Business Aim..............................................................................................................................2
SECTION 2......................................................................................................................................2
Core Products and Services.........................................................................................................2
USP (Unique Selling Proposition)..............................................................................................2
Products/Services........................................................................................................................2
SECTION 3......................................................................................................................................3
Customers of Vista Limited........................................................................................................3
Branding......................................................................................................................................3
SECTION 4......................................................................................................................................3
Team Working Skills and Business Members............................................................................3
SECTION 5......................................................................................................................................4
Two Competitors in the Market..................................................................................................4
SECTION 6......................................................................................................................................5
Marketing Strategy......................................................................................................................5
Costs and Pricing.............................................................................................................................5
Financial Forecasts...........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business Plan can be defined as the written form of document used to describe
information regarding any new business including various aspects such as aims, strategies, target
customers in order to achieve the goals and objectives of the business (Ward, 2016). The
company chosen for the completion of this assignment is Vista Marketing Ltd which provides
various marketing related services to their customers. In this assignment, the discussion will be
made about the business plan of the following company.
SECTION 1
Business Name: VISTA Marketing Ltd.
Logo:
Business Overview
The following company is providing various marketing related services and solutions to
their customers in order to increase the brand awareness of the products and services of their
customers. Vista completes their operations by making use of Internet and various other means.
The main targets of the company are real estate businesses, retail and hospitality companies,
financial service provider companies, technology and telecom companies, sports companies and
some more. In addition to this, the company is also making use of advertising method in order to
promote and increase the number of their customers (Botha and Robertson, 2014). The
employees of the company are also encouraged to introduce and innovate new ideas so their
contribution could help in the growth and development of the company. It is providing their
customers with high quality services at low prices to their customers so that their satisfaction
level could be maintained and enhanced. The company also informs their customers about the
products and services by direct contacting to them so that it will become easy for the company to
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attract them. Further direct marketing also helps in resolving the questions and queries of the
customers at the very first instance and for increasing the chances of hiring services from Vista.
Business Aim
“To provide the best marketing services to their customers at affordable prices for
increasing their satisfaction level.”
Objective:
 To increase the sales of company to 36% in 9 months by making use of social media
marketing to attract the customers.
SECTION 2
Core Products and Services
The core products and services of Vista Marketing Ltd includes the personalised
marketing service provided by the company. In the following service, the company provides
their customers with the marketing services in the way in which their customers wants from them
to do. Along with this the experts of Vista also provides their own suggestions to the customers
so that they could have choice and choose the best among all (Tounés, Lassas-Clerc and Fayolle,
2014). It will help the company and customer both in getting good results from the effort made
by them.
USP (Unique Selling Proposition)
It can be defined as the uniqueness in the products and services of an organisations which
makes the customers to switch to other brands. In case of Vista also, the USP is the
personalisation of the services which provides the customers with a new and better experience.
With the help of personalisation, the uniqueness has been developed as this service is not
provided by all companies and it also lowers down the chances of disputes as the work is done
by consulting and providing prior information to the customer.
Products/Services
Apart from the personalised marketing services, the company do also possess other
services for their customers related to marketing as Internet Advertising. Good creativity and
effort of the workers of the company has increased the attractiveness of the company's way of
working and services. Overall the company is providing marketing such as digital, direct
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marketing services to their customers so as to increase the level of their attention and capture
more and more market share.
SECTION 3
Customers of Vista Limited
The main customers of Vista Limited are the Real Estate Companies, Retail and Hospitality
Industries, Sports Companies, Financial Services, New Start Ups and Technology & Telecom
Companies. As the operations of these companies exist on large scale and also the competition in
these companies is also severe so it becomes essential for the companies to make their
advertisements to look more attractive. It will help them in increasing the brand awareness and
capturing more market share (Gately and Cunningham, 2014). The reason behind choosing these
segments as customers is due to their large scale operations which also needs the advertisements
to be done on large scale. Ultimately it will result in good revenues for the company to have. The
target customers of the company are also vast and the potential customers in this area is also
high, so it will be beneficial for the company to target these customers in the market to earn good
profit.
Branding
The process which is involved in creating uniqueness in the name and image of a product
in the mind of the customers is known as branding. This uniqueness in the services of Vista
Limited will be created by providing good services to their customers with affordable prices.
Another way of making the services of the company unique is through Personalised Services
(Uhl and Gollenia, 2016). The company is also providing this facility to their customers which is
not provided by other companies and it will help Vista in being unique and attract potential
customers towards the services of the company.
SECTION 4
Team Working Skills and Business Members
There are many requirements which are essential for working in a team. In Vista
company, team working is essential as the new ideas could be discussed and through discussion
it will become easy for them to find out the best way to perform a particular task (McKeever,
2016). Skills which are needed in order to work in a team are communication skills,
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coordination, proper time management skills, cooperation, problem solving, analytical skills and
many more. Among all these skills, the employees of the company do possess some skills and
some not. Coordination and cooperation in between the employees of the company is good so it
is an advantage for the company. The company is also encouraging their employees to work
freely and find new ways of working which will help in the growth and development of the
company. So communication and time management skills are also in the employees of the
company. However, they need to be trained to deal in some tough situations calmly and
patiently. The improvement in these skills is important to make as a single wrong decision made
by them will spoil the whole work of the company.
Like every other organisation, the Directors and Shareholders are also important business
members for Vista Limited. These are important for an organisation as shareholders are the
person who have invested their money in the company and are also having the right to participate
in the decision making of the management (Rosati and Conti, 2016). So the decisions should be
made best in the interest of the organisation so that both the shareholders and the company could
make benefit out of it. Directors are also important as they possess with a wide range of
responsibilities such as making rules and regulations needed to be followed by the employees of
the Vista Limited. So the overall control of the company is in the hands of directors and their
importance increases for the efficient working of an organisation.
SECTION 5
Two Competitors in the Market
There are many companies working in this industry and Vista Limited also do have some
competitors. Among all Left Productions and Crowd are the two companies who stand as
competitor for Vista Limited in the market. These two companies also have captured good
market share and stand in competition with Vista Limited (Simón-Moya and Revuelto-Taboada,
2016). The quality of services of these companies are also high so these are treated as
competitors as compared to other companies in the market. Innovations made by these
companies are also very rapid which attracts the customers. So it is also important for Vista
Limited to make regular innovations in their services so that it will become easy for it to avoid
bad consequences of competition.
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SECTION 6
Marketing Strategy
It can be defined as the plan which is made in order to achieve the marketing objectives
of an organisation. In order to promote their own services, the company is making use of two
advertisement methods and many advertisement tools. These two methods are Above the Line
and Below the Line (Thébaud, 2015). Above the Line can be defined as those promotional
activities which are done at macro level and includes television, magazines, newspapers, press,
outdoors and many more (Above the Line (ATL), Below the Line (BTL), & Through the Line
(TTL) Marketing, 2019). Below the Line are those promotional activities which are done at micro
level and includes email marketing, contextual ads, vertical banners, telemarketing, etc.
Costs and Pricing
The initial operational cost includes Rent and deposit of £15000, Equipment is of
£10000, Furniture is having the cost of £4000 and the Administrative Expenses is having the
price around £2500. The monthly expenses cost is also given which include Rent of £5000,
Administrative Expenses is having the cost of £1000, Monthly salary of the employees in Vista
is having £4200, logistics is having the cost around £1200 and the Advertising campaigns is
having the cost around £3500 (Vista Pricing, 2019) . The total cost of Initial expenses is around
£31500 and the monthly expenses is having the total cost of £14900.
Financial Forecasts
Financial Forecast table (Annual Income)
Services Income
Branding £104,000
TV/Radio Advertise Campaigns £70,900
Direct mail Campaigns £24,600
Online Advertise Campaigns £29,700
Developing MK Strategies £19,300
Total Annual Income £248,500
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Financial Forecast table (Annual Expenses)
Expenses Income
Rent £65,000
Administrative Expenses £13,000
Logistics £15,600
Marketing Campaigns £45,500
Loan Repayment £32,500
Wages £54,600
Total Annual Expenses £226,200
Cost Table
Expenses Cost
Rent+Deposit £15000
Equipment £10000
Furniture £4000
Administrative Expenses £2500
Initial Operational Cost £31500
CONCLUSION
From the above assignment it has been concluded business plan is essential to prepare in
order to know about aspects which impacts upon the working of an organisation. Products must
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provide some value to customers so that they may be able to capture some market share. In
addition to this it is also concluded that companies should target right customers to avoid the
failure of their business. Further, companies must also take into consideration the competition
also and make regular changes in their products. Moreover, it is also concluded that to attract the
right customers it is important to choose the right marketing strategy.
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