Marketing Plan: Effective Strategies for Social Media Workbook Sales

This report presents a marketing plan designed to facilitate the sale of a social media workbook, integrating both traditional and digital marketing strategies. The plan begins by emphasizing the importance of traditional media campaigns, such as television and radio advertising, to build brand awareness among a broad audience. It then transitions to the significance of online marketing, particularly through social media platforms like Instagram, Facebook, and Twitter, to target specific demographics and enhance brand image. The plan considers the four Ps of marketing: price, place, promotion, and product. It also highlights the need for ecommerce strategies, including listings on sites like Amazon and eBay, to broaden the book's reach. Furthermore, the plan includes incentives such as discounts to attract new readers and emphasizes the importance of a strong online presence and brand-building efforts to ensure successful marketing outcomes. The report references relevant academic sources to support its recommendations.

Name of the student
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Marketing Plan
To make the marketing plan for selling a social media work book in real word. A traditional
media campaigns helps in establishing the brand image among large audience. It plays an
important role in sale of new books. Along with the traditional marketing strategies the plan
should work on reaching all age audience by building a strong online image. To cover the
strategies of the marketing plan it has to consider price, place, promotion and place. The
traditional marketing strategies will use Tv radio media campaign, exhibition, conferences, word
of mouth selling, and discounts.
The social media marketing is opening door that has vast chances of successful marketing. In this
the product has to be assigned to a social media marketing house, where the strategies to
develop the brand image and reaching the target audience will be designed (Butterfield, 2018).
The social media platform for marketing are Instagram, Facebook, Twitter and Google plus.
These are sites where the author has to promote the book by writing synopsis about the book and
also about self. The team will work on building the brand of the author by designing a image
marketing, which will include its last book sale numbers, experience that the author has and how
will the new book sharpen the skills of readers.
The book should not only be available at the book store but also on ecommerce sites, like,
Amazon, ebay and other sites that can support the sale of the book. On the ecommerce site all the
details about the book and about the author should be mentioned (Harmeling, Moffett, Arnold, &
Carlson, 2017). A minimum discount for first time purchase will attract fresh readers who want
to experiment something new. The marketing plan will include strategies to prioritize social
media activities to meet the business target.

Reference
Butterfield, P. (2018). Creating a succesful social media marketing strategy-case company
Portsmouth Football Club.
Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of
customer engagement marketing. Journal of the Academy of marketing science, 45(3),
312-335.