Promoting Workplace Skills Program: Marketing Assignment Solution

This assignment focuses on developing a marketing strategy to promote a workplace skills program, specifically targeting student recruitment. The solution emphasizes the importance of raising awareness through various marketing channels, including social media and online platforms. It outlines a process for analyzing potential candidates and recruiting them based on their skills and qualifications. The assignment also highlights the significance of leveraging personal contacts, such as employees, to recommend suitable candidates. Furthermore, it discusses the use of social media to attract applicants and promote the benefits of the course, ensuring that the program reaches a wide audience. The assignment references methods for attracting candidates through social media by highlighting the advantage of the course. The solution also suggests using the marketing material to the Tesco plc and other techniques to recruit the students and get skilled candidates.