This report provides a comprehensive analysis of Zara's marketing strategies and its interrelationships with other functional units within the organization. It begins with an abstract and company introduction, including Zara's history and business concept, highlighting its unique approach to fast fashion and vertical integration. The report then delves into the core of marketing, explaining its role and interrelations with other departments like Human Resources, Finance, and Production. It explores the responsibilities of a marketing manager, including market research, strategy development, customer relationship management, and identifying new business opportunities. The report also examines the significance of the marketing role within the organization and concludes by emphasizing the importance of effective interrelationships between different functional departments. The report also includes an analysis of Zara's current and future marketing trends, including digital marketing and social media strategies. The report uses concepts from the Principles of Marketing to explain the marketing process.
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