MN1305 Markets & Consumption - Coca-Cola's Brand Promotion 2021

This report analyzes Coca-Cola's 2021 brand promotion campaign, which focused on digital content targeting Latin America. The campaign utilized messages emphasizing support and friendship, associating these values with the consumption of Coca-Cola. The promotional efforts were well-received by the audience, leading to an increase in sales and enhancing the company's overall image. The success of the campaign underscores Coca-Cola's strategic focus on brand association and effective marketing tactics to drive consumer engagement and sales. The report concludes that the campaign highlights the importance of aligning a company's values with its products to build a strong brand identity and foster customer loyalty.

MN1305 Markets and
Consumption

Table of content
 Introduction
 Choose an image that represents the ‘promotion of a brand in 2021’;
 Describe the promotional image
 Interpret the image as the promotion of the brand in 2021

Introduction
 Marketing promotion have an effective
promotional tactics that will concentrates
on potential marketing by advertisement
campaigns by utilising several social media
mediums.

Choose an image that represents the ‘promotion
of a brand in 2021
 The new campaign of Coca Cola in the
year 2021 is aimed at Latin America and
it consisted of series of digital content.

Describe the promotional image
 Messages like ”I will never take your
support for granted” and “I will make
times for my friends like never before”
remind individuals about coming
forward in 2021.
 This is associated with adopting some
new habits about drinking coke.

Interpret the image as the promotion of the
brand in 2021
 The promotional campaign earned a
good response from audiences. The
sales of Coca cola was increased in
the year 2021. It is one of the well
known marketing campaign and this is
responsible for company’s image.

Conclusion
 From the above mentioned report it has been concluded that, it will
involves an essential term of Coca- Cola's success that will emphasis
on company over goods. In terms of the management. Coke aims to
sell their goods that are related to their brand as effectively and
efficiently.

REFERENCES
 Appel, G., Grewal, L., Hadi, R. and Stephen, A.T., 2020. The future of
social media in marketing. Journal of the Academy of Marketing
Science, 48(1), pp.79-95.
 Jarek, K. and Mazurek, G., 2019. MARKETING AND ARTIFICIAL
INTELLIGENCE. Central European Business Review, 8(2).