Change Management Report: Analysis of Marks and Spencer's Strategies

This report provides a comprehensive analysis of change management strategies at Marks & Spencer. It begins with an introduction to change management and the company's background, followed by an examination of internal and external factors impacting the organization. SWOT and PEST analyses are conducted to identify areas requiring change, focusing on production processes. The report then reviews relevant literature on change management, including Lewin's change model, and evaluates potential strategies such as effective communication, training, and monitoring. The report concludes with recommendations for Marks & Spencer to improve its change management approach, aiming to enhance efficiency, reduce waste, and adapt to the evolving retail landscape. The report also emphasizes the importance of employee engagement and the utilization of new technologies.

Assessment 1

INTRODUCTION
Change management refers to the collective term which includes various approaches in order to
develop, support and help person, group, and company for adopting as well as maintaining
changes (Hayes, 2018). By adopting an organization able to acquire new and innovative
technology which help them in conducting activities in effective manner for achieving target and
goal. For adopting change a company manager need to adopt various things which help them in
accomplishing task. Organization selected for respective assignment is Marks and Spencer that is
conducting its business in operating its business in retail industry. This is founded by Michael
Marks and Thomas Spencer in year 1884. Its headquarter is situated at London, United
Kingdom. The respective company offer their products through their various brands such as Per
Una, Autograph, Limited Edition, Blue Harbour, M & S collection, Classics, M & S Energy and
many more. This report is going to explain details about the respective company, internal as well
as external analysis of company for identify area of change as well as literature review related to
change management. Along with this it also include strategies which can be adopted in order to
adopt change and recommendation related to adopting change.
MAIN BODY
About organisation
Mark and Spencer are established by Michael Marks and Thomas Spencer in year 1884.
They are operating its business in retail industry at worldwide level. Its headquarter is
established in London, United Kingdom. They are offering its products as well as services at
1463 stores at worldwide level. The respective company offer their product through various
brand names such as Per Una, Autograph, Limited Edition, Blue Harbour, M & S collection,
Classics, M & S Energy and many others (Doppelt, 2017). There are approx 81, 000 employees
working or connected through respective company. The respective company offer variety of
products range for men, women, kids, home, furniture, food, wine, hamper and gift and many
more which help them in attracting more and more customers. They conduct market analysis as
well as market evaluation which help them in identifying essential strategies and opportunities in
order to enhance their profitability ratio and market shares. They operate their stores at 57
countries which help them in becoming one of the leading companies at world wide level.
Mission statement of Marks and Spencer is to develop inspirational quality products and services

which can be accessible by everyone through which they able to attract more and more
customers in order to enhance their profitability ratio and market share. Along with this, vision
statement of respective company is to supply a standard product and services in order to gain
competitive advancement at specific marketplace (Keppel and Wardell, 2012). They also
develop strategies and policies according to their employees in order to satisfy their requirement
and retain them for long time duration. They also conduct market analysis in order identify need
and requirement of customers so that they can develop products and services accordingly and
effectively. The respective company started to offer branded food products like Kellogg's Corn
Flakes form November in year 2008. Marks and Spencer currently running 959 stores across the
United Kingdom which includes approx 615 which only offer food products. Now respective
company want to adopt change in their production process because in due to old process they are
facing some issues such as it take long time, produce huge wastage and many more.
Internal and external analysis of the organisation to identify areas requiring change
For an organization it is essential to conduct internal as well as external market analysis
because by it they able to develop strategies in effective manner in order to adopt change at the
workplace (Hamraz, Caldwell and Clarkson, 2013). Through internal analysis they able to
analysis all the internal factors which procedure to change factor whereas through external factor
they able to analysis external elements which encourage an organization in order to adopt
changes in appropriate way. In respect of Marks and Spencer they conduct SWOT analysis in
order to conduct internal analysis and adopt PEST so that they conduct external analysis. This
will help them in identifying change area through which they can enhance their profitability and
market shares. That explanation is given below:-
SWOT Analysis:
SWOT analysis refers to a strategic tool which is used for planning in order to help an individual
or organization to determine its strengths, weaknesses, opportunities and threats that help them in
adopting their goal properly. SWOT analysis of Marks and Spencer is given below:-
Strength Weakness
 The respective company have clear
brand image which help them in
attracting more and more customers at
worldwide level (SWOT analysis of
 Marks and Spencer not able to develop
their presence there in some foreign
market. That will directly and
indirectly impact on their profitability

Marks & Spencer, 2019).
 They also adopt innovation on regular
basis through which they able to offer
attractive and creative products which
attract customers as well as encourage
them to purchase products.
 They also have various private brands
which help them in improving brand
recall among services users. Such as
Louis Vuitton, Per Una, North Coast
and many more.
ratio and market shares.
 The main weakness which if face by
respective company is that their
customers care related to return policy.
The return policy of respective
company is not effective (K, 2013).
Opportunities Threat
 One of the main opportunity for
Marks and Spencer is to introduce
new segment which attract more
customers such as traditional as well
as ethical wear or clothing.,
 The major threat of respective
company is their competitors which
provide same type of products in
almost same price such as ZARA,
ONLY, Gap, Tommy Hilfiger, Uniqlo
and many more.
By conducting SWOT analysis Marks and Spencer able to develop strategy in order to
adopt change related to expanding their business in foreign market with range of products.
Through which they able to attract more and more customers which help in attaining goal. Along
with this they can also adopt more effective procedure which will help them in minimising
wastage and improving production.
PEST Analysis:
It refers to an evaluation of the external macro environment which will impact a firm
directly and indirectly. Acronym of P.E.S.T. is Political, Economic, Social, and Technological
elements that are generally used by a company in order to evaluate external macro-environment
of an organization. PEST analysis conducted by Marks and Spencer is given below:-
Political Factor: It refers to the factors through which company able to adopt political factors in
effective manner which help in conducting work effectively. There are various elements of
respective factor such as political stability, trade traffic, anti trust law, pricing regulation and

many more (Booth, 2015). In respect of Marks and Spencer their manager conducts analysis in
order to analysis different factors.
Economical Factor: It refers to the situation when a company adopt economical factors such as
inflation rate, deflation rate, employment ratio, income rate and many more. It is essential for a
company to develop products and services according to respective factor because by it they able
to buy product which is based on economical factor of a company. In respect of Marks and
Spencer they adopt economical factor through which they able to develop products and services
according to economical conduction of a company.
Social Factor: It refers to factor which include elements like culture, demand of customers,
preference of customers, income level and many more (Change, 2014). Through this by adopting
this in effective way respective company able to develop their products and service according to
demand of customers. By this company able to attract more and more customers which stay with
them for a long time.
Technological Factor: This refers to factor which include various elements such as new
technology which is adopted by a company in order to attain goal as well as objective. In respect
of Marks and Spencer their manager develop strategies by considering new innovative
technology so that they can develop products effectively.
By conducting PEST analysis, manager of Marks and Spencer able to identify area which
required being change such as it is essential for respective company to adopt change in respect of
technology so that they can develop products and services appropriately and effectively. By
adopting new technology at their production process they able to improve quantity as well as
quality of manufacture products.
Literature review
As per the view point of Von Krogh, 2012, Change management refers to the approach
which is systematic and it will help an organization in achieving its transition or transformation
goals, processes or technologies of a company (change management, 2019). The major objective
of change management is to adopt strategy in order to adopting effecting change, controlling it
and helping others to adapt changes in effective manner. Through this procedure company able
to adopt effective process which help them in attaining their goal as well as objective in effective
way. This will also help in enhancing profitability ratio and market shares of a company. For

effective change management company may adopt various strategies, method or policy such as
kotter’s change model, Lewin’s change model and many others.
According to the perspective of Benn, Edwards and Williams, 2014, the most effective
change management procedure, method or technique which can be adopted by Marks and
Spencer in order to enhance their profitability ratio and market shares they can adopt Lewin’s
change model (Major Approaches & Models of Change Management, 2019). This model is
developed by Kurt Lewin in year 1950 and this model is based on three step which is describe
about how a company can adopt or practice change at their workplace so that they attain their
goal as well as objective in effective manner. The three stage of this method is unfreezing,
change and refreezing. At stage of unfreezing company will ensure that their every employee is
adopting change in effective manner for achieving objective or fulfilling desire. At this stage
manger of respective company will communicate about change method which is adopt by
company in order to improve workplace (Hammer, 2015). At next step i.e. change, employees
will adopt change so that they able to conduct their work in more effective and appropriate
manner which leads to attainment of goal properly. For this employer motivate as well as train
their employees so that they conduct work appropriately for achieving target. Last stage of
respective model if refreezing at this stage company will ensure that change is adopted by
employees in effective way and everyone is conducting work accordingly for achieving vision.
Evaluation of possible change strategies required to improve the situation
There are multiple strategies that are used by an organisation for adopt change and
improving situation for achieving target and goal successfully. Several strategies that are adopted
by Marks and Spencer in order to evaluate change management strategy related to new procedure
which is use for improving manufacturing or working of staffs are given below:-
Effective communication: It is one of the main strategies that is selected by respective company
in order to adopt change. In this manger communicate to their employees about each and every
aspect related to adopting change so that they can prepare themselves and conduct work
accordingly (The 10 Best Organizational Change Management Strategies, 2019). This can be
done through various ways such as conducting meeting and ask for suggestion, feedback and
many more.
Provide training: When a company adopt change in order to improve situation it is essential to
provide proper training to their staffs so that management can conduct activities accordingly for

achieving target of respective company. Through this staffs also able to enhance their skills,
ability and knowledge for conducting a particular work in proper way.
Monitor and measure: If a company adopt any change it is essential for their manager to
monitor each and every activity so that they can ensure that activities are conducting in proper
manner. Through this they also able to identify requirement of employees in order to adopting as
well as conducting change at respective workplace (Hayes, 2018). They able it measure
effectiveness of work that it is conduct in proper way or not.
Proper Planning: It is one of the most important strategies which must be adopted by a firm
when they are adopting change. According to this it is essential for a manger to conduct proper
planning before adopting change at workplace because if they conduct proper planning they not
capable to select change in proper and appropriate way.
Recommendations
It is necessary for a firm to adopt change so that they can enhance their profit as well as
market shares. For choosing change a company needs to conduct various activities so that
management can done it in appropriate way as well as help a company in adopting change.
Through change a firm able to improve their production as well as working process, this will also
help them in improving skill and ability of employees properly. For adopting change there are
various strategies which help a company in attaining their objective or target. In context of M &
S most effective and appropriate strategy of change management is providing training to
employees so that they adopt change properly and effectively work in all conduction. Moreover
through this by selecting respective method their staffs also able to improve staffs skills, ability
and knowledge which directly and indirectly help in attaining target in proper way. Through this
employees also get to know about most appropriate way to conduct a particular with minimum
wastage and time. When employees get train according to change they able to adopt it in
effective way for achieving respective company goals as well as objective in appropriate way.
This will help them in adopting new manufacturing process appropriately and effectively.
Required resources for implementing the identified suitable strategies
In order to adopt changes, development of strategy is necessary because by it manager can
understand or identify effectiveness of change and what are products which are required in order
to adopt change at workplace (Doppelt, 2017). Along with this, by identifying resources manager
and leader can plan their budget and conduct activities accordingly that help company in

accomplishing work in appropriately way. In respect of M & S they are planning to adopt
changes in their production process and for adopting this they select strategy i.e. providing
training to employees. For this respective company able to improve skills as well as knowledge
of staffs that help them in adopt new technological process in effective manner. So in this respect
resource which is required by manager and leader of Marks and Spencer to adopt new
manufacturing process and train employees for adopting that change are skilled and experienced
trainers who educate employees how to use particular technology in most effective manner
(Keppel and Wardell, 2012). Along with this, they also required financial resources so that they
can buy new machine which help them in reducing waste and improving quality of work. By
adopting this respective company capable to achieve its target as well as objective effectively
and efficiently.
CONCLUSION
From mentioned point it will be summarised as well as analysed that for a company
change is necessary through it they able to adopt new technology in appropriately and
effectively. That will help them in improving their production process and employees
productivity. For adopting change a company needs to adopt conduct analysis of their internal as
well as external environment in order to which they adopt methods. Such as for inner situation
analysis organization may done SWOT analysis whereas for conducting analysis at external level
they can PEST analysis. Through this a firm able to identify change area which help in
developing strategies. By adopting these strategies firm able to follow change management in
proper and appropriate way.

REFRENCES
Books and journals