Practical Digital Marketing Assignment: Marks and Spencer Strategies

This assignment delves into the realm of digital marketing, focusing on Marks and Spencer as a case study. It begins with an introduction to marketing, marketing mix, and the integration of communication mix. The core of the assignment explores digital marketing and social media marketing, emphasizing their significance in contemporary business. It then presents two examples of effective social media content, namely product photography and videos, justifying their impact. The assignment further identifies effective social media campaigns and refers to established digital marketing models. It concludes by explaining the effectiveness of social media content, highlighting benefits like customer control, convenience, increased satisfaction, and cost reduction. The assignment provides a comprehensive overview of digital marketing strategies and their practical application, offering insights into leveraging social media for business success.

Practical digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing....................................................................................................................................1
Marketing mix is and where the communications mix fits..................................................2
Digital marketing.......................................................................................................................3
Social media marketing............................................................................................................4
Importance of digital marketing and social media marketing.............................................4
PART 2............................................................................................................................................5
Present two examples of social media contents that really works and justify why........5
Effective campaigns which you will insert into your word document. Established
models and standards for digital marketing should be referred to....................................7
Explain why you think the social media content is effective...............................................8
CONCLUSION...............................................................................................................................9
REFERENCES............................................................................................................................10

INTRODUCTION
Marketing is essential part of business that lead to have major impact on overall
sales and profitability of business. Digital and social media marketing is very effective
for business as it support in attracting large number of customer towards business as
well as increasing sales (Wang, Cao and Park, 2019). Digital marketing can be describe
as the practice of business for promoting products and services through digital media
sources. This report is based on Marks and Spencer organisation. This is well
established company that is conducting its practices in retail market area. Marks and
Spencer organisation was developed in year 1884 and founder of this company is
Michael Marks and Thomas Spencer. This company is providing its offerings to
worldwide market area. This report includes explanation of marketing along with
marketing mix and communication mix. It consist of digital marketing and social media
marketing. In this report importance of digital marketing and social media marketing is
determined. Apart from this, social media contents has been determined along with its
effectiveness.
MAIN BODY
Marketing
According to CIM marketing can be define as the management process which is
responsible for identifying, anticipating and satisfying customers requirements profitably.
This is crucial process of business for significantly increasing overall sales and
profitability of business (Raudeliūnienė and et.al., 2018). The term marketing can be
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characterize as the training or activities of business for advancing or selling items or
administrations. This is one of the pivotal piece of business that is huge for affecting
huge number of clients towards business just as giving data to client in regards to items
and administrations. As per the definition of AMA’s marketing can be describe as the
process of developing, communication, delivering as well as exchanging products or
other offerings which is valuable for customers, partners, clients and society. This is
significant activity of business which is helpful for influencing customers and meeting
with their needs.
Marketing mix is and where the communications mix fits
Marketing mix can be describe as the activities of business which is effective for
successfully conducting different marketing practices. This is useful tool which is
consider by organisation in order to effectively and efficiently carry out marketing
activities (Khalouzadeh, Manian and Hasangholipour, 2019). Marketing mix is allude as
the arrangement of activities or strategies which is consider by business to advance its
items, administrations or brand in market region. Marketing mix approach is critical for
leading marketing rehearses in more viable and productive way. This consist of 4 P’s
that includes products, price, place and promotion. This is extended to 7 P’s which add
up process, people and physical evidences.
 Product – This consist of actual products and services offered by organisation.
 Price – This includes the value charged by organisation for providing its offerings to
customers
 Place – It is the place or area from where company can provide its products and
services in order to meet with the requirements of customers.
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 Promotion – This is refer as the practices of business for attracting and influencing
customers towards business.
 People – This includes individuals who are working in organisation to accomplish its
objectives.
 Process – This is refer as the way or approach consider by company to conduct its
practices successfully.
 Physical evidence - This includes practice of business for reassure its customers
effectively and efficiently.
Communication mix can be describe as the tool which is consider by organisation to
convey or communicate with customers. It is important that organisation is
communicating with customer in effective and efficient manner with the motive of
providing complete knowledge (Voramontri and Klieb, 2019). The communications mix
in marketing includes the various ways that an association can talk with its customers.
The correspondence mix suggests express approach used to propel the association or
its things to potential customers. Communication mix consist of different elements such
as advertising, personal selling, sales promotion, public relations, direct marketing and
packaging. This is significant practices through which organisation will be able to attract
more and more customers towards business.
Digital marketing.
Digital marketing can be describe as the practices of conducting marketing activities
through digital platform. In this type of marketing activities, organisation will be able to
carry out marketing practices and advertising on different digital channels (Liu, Wu and
Li, 2019). There are different digital marketing platforms which is easy to use and help
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in attracting more customers towards business. Digital marketing, additionally called
online based marketing, is the advancement of brands to interface with potential clients
utilizing the web and different types of digital correspondence (Xu and Pratt, 2018).
Digital marketing envelops all marketing activities that utilization an electronic gadget or
the web. Organizations influence digital channels, for example, web search tools, social
media, email, and different sites to associate with momentum and imminent clients.
Social media marketing.
Now a days social media marketing is very useful and creative approach for
conducting marketing activities. Social media marketing is very effective and efficient
approach in order to communicate with potential customers (Audrezet, de Kerviler and
Moulard, 2020). There are different social media tools such as Facebook, Twitter,
Instagram, and Pinterest. All of these are effective social media platforms which is used
by millions of customers. Social media marketing is the action of making substance to
propel your business and things on various social media stages Social media marketing
is a unimaginable course for associations, things being what they are, to show up at
potential outcomes and customers. Business customers are currently speaking with
brands through social media, and in the event that association not talking directly to its
group through social stages
Importance of digital marketing and social media marketing.
Digital marketing and social media marketing is very important for contemporary
business that is useful for successfully and effectively providing products and services.
There are number of benefits and advantages that could be gained by organisation
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while conducting its practices through social media and digital marketing practices
(Carlson and et.al., 2018).
 Cost effective – This is consider as one of the most crucial advantage that is
gathered by organisation by conducting its marketing practices with the support
of digital and social media marketing (Audrezet, de Kerviler and Moulard, 2020).
Digital marketing is reasonable than conventional marketing. In the event that
you are a business that has restricted assets, going through cash to publicize
customarily isn't sufficient. It has been determined that organisation will be able
to enhance its profitability through digital marketing practices.
 Better return on investment – Digital marketing and social media marketing is
significant for business in order to gain better return on investment. Numerous
organizations guarantee that doing ads on the web, regardless of whether it is
paid or free, has a superior profit from venture. It's feasible to have a higher
change rate or profit from venture on the grounds that the greater part of
business clients can be seen on the web.
PART 2
Present two examples of social media contents that really works and justify why.
Social media content can be describe as the creative and innovative idea which
is significant for providing information to potential customers in better manner. There
are various ways and approaches of web-based media content that could be consider
by association. online media content is inventive and imaginative methodology for
showcasing items and administrations of business. This will altogether affect generally
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advertising and special acts of business and lead to increment in deals. Different
examples of social media content is mention below in detail –
 Product photograph – In social media content focus of organisation is to provide
information to customers regarding new and different product or services
introduced by company in market area. This is consider as very effective and
creative practices to influence large number of customers towards business as
well as accomplishing desired goals channels (Liu, Wu and Li, 2019).
Organization can utilize item photographs as the web-based media content as it
is innovative approach. There are different ways utilizing item photographs as
web-based media substance, for example, bunch items, fascinating background
with regards to the photos or deconstruct them to show another way. There are
different types of techniques and tools that is used by photographers to click
creative photograph of the product.
 Videos – This is very attractive and influencing way to promote products and
services in market area. It is essential that organisation is recording creative and
innovative videos of products and services offered to customers. It has been
analysed that large number of customers are interested in watching videos which
is creative and new in market area (Audrezet, de Kerviler and Moulard, 2020).
This is effective social media content that is helpful for providing information to
customers regarding products and services. There are different social media
platforms such as Facebook and Instagram stories, Snapchat, You Tube, Live
videos of different social media platforms, IGTV and many more. This is helpful
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for attracting large number of customers and increasing sales of products and
services.
Effective campaigns which you will insert into your word document. Established models
and standards for digital marketing should be referred to.
There are different effective campaigns for conducting social media marketing. It is
essential for Marks and Spencer company to consider creative and innovative approach
in order to promote its products and services. it has been analysed that video marketing
approach is very significant as social media content . There are different platforms and
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area where company can share its video in order to promote products and services.
You Tube has millions of users that is significant in order to provide information to
customers and attracting them towards business channels (Liu, Wu and Li, 2019). It has
been analysed that digital videos will lead to enhance web traffic as well as increase
customer engagement practices. Marks and Spencer company needs to consider
creative idea while developing video and share it with complete information for
influencing large number of people.
Explain why you think the social media content is effective.
Social media content is very effective and efficient in order to promote products
and services in successful manner. It is important for respective company that is Marks
and Spencer to take complete advantage of social media content in order to
successfully and effectively carry out required set of practices. Different benefits or
effectiveness of social media content for business in mention below in detail -
 Customer in control – Social media content is consider as significant for
customer in control (Xu and Pratt, 2018). By carrying out marketing practices in
social media respective company will be able to determine needs and demands
of customer. Through this organisation will be able to control customers and
enhance its practices.
 Convenience – It has been analysed that social media content is significant for
offering convenience to large number of customers as well as increasing
customer engagement activities channels (Liu, Wu and Li, 2019). By offering
products and services in more creative and innovative manner respective
organisation it will help in providing more convenience to customers.
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 Increase satisfaction – Social media content is effective in order to enhance
customer satisfaction level (Audrezet, de Kerviler and Moulard, 2020). By
promoting products and services in different social media platform and offering
high quality products or services respective company will be able to increase
customer satisfaction.
 Reduce cost – Social media grants brands to be phenomenally engaged in their
mission exchanges (Xu and Pratt, 2018). All around zeroing in on options
license business to elevate to simply the economics business need to reach. It's
in like manner easy to follow accomplishment rates and change crusade zeroing
in on in like way and ceaselessly
CONCLUSION
From the above report it can be concluded that marketing is vital piece of business and
it will prompt essentially affect by and large execution and productivity of business.
Digital media and social media is viable method of leading marketing rehearses. This
assist in advancing items and administrations in more imaginative and creative way.
Social media rehearses individual organization will actually want to foster positive brand
picture.
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REFERENCES
Books and Journals
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GHANA: Increasing Profitability and Bridging the Digital Divide Using Social Media.
Jain, T.K., 2019. From Marketing to Digital Marketing: The Evergreen Profession for
Executives. Available at SSRN 3318178.
Nguyen Le Cat, T., 2020. The relation between digital marketing and the tourism
industry In Vietnam.
Grbic, M., Stimac Grbic, D., Stimac, L. and Sostar, Z., 2019. Digital marketing in
healthcare. European Journal of Public Health, 29(Supplement_4), pp.ckz186-077.
Kraus, S., Roig-Tierno, N. and Bouncken, R.B., 2019. Digital innovation and venturing:
An introduction into the digitalization of entrepreneurship.
Popova, N., Kataiev, A., Skrynkovskyy, R. and Nevertii, A., 2019. Development of trust
marketing in the digital society. Economic Annals-XXI, (3-4), pp.13-25.
Kevers, F., 2019. Development of Carmeuse digital marketing strategies to support the
company's expansion.
Ahmed, S., 2020. Data management platform in Digital Marketing: A new experience for
Bangladesh.
Radesky, J., Chassiakos, Y.L.R., Ameenuddin, N. and Navsaria, D., 2020. Digital
advertising to children. Pediatrics, 146(1).
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