Marks and Spencer's Marketing Function: A Critical Evaluation

Desklib provides solved assignments and past papers to help students succeed.

Marketing Essentials
Presented by:
Student Name:
Student ID:

1. Introduction to the concept of marketing
Concept of marketing
provides a strategy to
the firm in order to
satisfy the consumer
Used to alleviate the
enhance sales volume

2. An overview of the different marketing processes.
Content Marketing
Processes
Providing content that align
the customer with benefits of
the promoted product
Product Marketing Process
Process that serves as the
pipeline on implementation
with the product marketing
campaign.

3. Explanation of the role and responsibilities of
marketing functions in the context of Marks and
Spencer.
Consumer profiling
Customer purchase
behaviour is always
on the change
Use of appropriate
consumer profiling
techniques has
surged

3. Explanation of the role and responsibilities of
marketing functions in the context of Marks and
Spencer.
Developed a marketing
team that has used
innovation within the
customer profiling
methods
Introduction of data
analytics to undertake
consumer profiling

3. Explanation of the role and responsibilities of
marketing functions in the context of Marks and
Spencer.
Setting up
promotional
campaigns
Retail sector is
hugely dependent on
the promotional
campaign
Promotional message
spread among the
target audience

3. Explanation of the role and responsibilities of
marketing functions in the context of Marks and
Spencer.
Marketing team develops
the promotional message
They makes use of the
customer feedback
Use of the Google
Analytics to observe the
number of people visiting
the website

3. Explanation of the role and responsibilities of
marketing functions in the context of Marks and
Spencer.
Market research
The need for market
research is important
Such analysis provides
the organisation with a
competitive edge
Conducting the
competitor analysis

4. Critically analyse and evaluate the key elements of the marketing function and
how they interrelate with other functional departments of Marks and Spencer.
Conduct the
operations of market
research with the
technological
associations
Aligning the
correlation of the
parameters to tangible
metrics

4. Critically analyse and evaluate the key elements of
the marketing function and how they interrelate with
other functional departments of Marks and Spencer.
Market research provides
important information
about the market share
Relay the information to
finance department
Finance department use
this information to
develop proper budget
allocation

4. Critically analyse and evaluate the key elements of
the marketing function and how they interrelate with
other functional departments of Marks and Spencer.
M&S has undertaken
consumer profiling with
digital forecasting
models
The physical
interpretation of the
normal statistical
approaches is not viable
Generate higher
revenues

4. Critically analyse and evaluate the key elements of
the marketing function and how they interrelate with
other functional departments of Marks and Spencer.
information received
about customer
inclinations
Relays the information to
relayed to the Product
Development team at M&S
Benefits the functional
department of Product
Development