Marks and Spencer Marketing Mix Analysis: A Comprehensive Report

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Your business tag line here
Company
Name

The price of the M&S is directed on the
premium quality they offer. It can direct on
the competitive pricing strategy. The retailers
choose the following face of the competition
through which heavy discounts on the
product are offered to the valued customer.
The key direction is that M&S offers goods at
low prices for the branded product (Leonidou
et al., 2013).
PLACE
M&S is remarkably present in worldwide with
different operational medium. The business has
expanded their products and services in Turkey,
Ireland, France, Finland and other (Luan and
Sudhir, 2010). The company needs their
website through which they can promote their
MARKS AND SPENCER
 Marketing Mix of M&S has configured to cover the marketing strategy and analyzing the brand of
the company. The 4Ps has elaborated the pricing, advertisement and distribution strategies.
PRODUCT
M&S has very competitive products which attracts long ranging customers with all age groups either
they be men, women and kids. The products that are offered include Cardigans, Blazers, Cashmere,
Linen Shirt, Jeans, Skirt and other. The footwear and bags and accessories also include many items.
The key aspect of the brand is that they include Classic, Twiggy and others to meet the demand (Luan
and Sudhir, 2010). M&S also offers Home and Furniture that includes Bedroom, Dining room and other
areas. There are some section which provides the products such as wine, main courses and flower and
other gift items.
PRICE
product and often range to provide desired services. This can be optional to meet the international
delivery for limited products.
PROMOTION
The promotion of the product is likely to be done by advertisement campaign and storing the digital
platform. This can emphasize on the common message that is provided by the M&S. All sources of media
have been utilized to promote the product such as SMM and mobile ads (Leonidou et al., 2013). The
promotion of the product has also attracted the women, men and kids to gain knowledge of fashion. The
customer can also find the season sale benefits to their loyal customers by providing them services on
accounting rates. The Sparks can add a customer to meet the shopping and rewards points for future
purchases from M&S stores.
REFERENCES
 Leonidou, C.N., Katsikeas, C.S. and Morgan, N.A., 2013. “Greening” the marketing mix: Do firms do it
and does it pay off?. Journal of the Academy of Marketing Science, 41(2), pp.151-170.
 Luan, Y.J. and Sudhir, K., 2010. Forecasting marketing-mix responsiveness for new products. Journal of
Marketing Research, 47(3), pp.444-457.