This report provides a comprehensive analysis of pitching and negotiation skills within a business context, focusing on the requirements for managing and operating a company like Marks and Spencer. It explores the core principles of negotiation, the importance of stakeholder analysis, and the key steps involved in deal generation. The report also delves into the Request for Proposal (RFP) process, detailing the necessary documentation and contractual procedures for managing and monitoring these documents. Furthermore, it examines how to achieve a sustainable competitive edge through effective pitching strategies, analyzing potential outcomes and organizational obligations, and identifying potential issues that may arise. The report emphasizes the importance of preparation, clear communication, and understanding the needs of all parties involved in the negotiation process, providing valuable insights for anyone looking to improve their business development and negotiation capabilities.