Marks and Spencer's Analysis: Internal, External Factors, and Impact

This report provides an analysis of Marks and Spencer's business environment. It begins by examining the internal factors, including the company's strengths, such as its established brand image and ability to retain customers through quality products, and weaknesses, such as the poor scalability of its supply chain. The report then explores the external environment, covering political factors like free trade opportunities, economic factors related to premium pricing, social factors impacting customer trends, technological factors like self-checkout systems, and legal factors. The analysis further details how the company impacts its context, highlighting its adherence to government policies, contribution to the GDP, and employment opportunities. The report references relevant academic literature to support its findings.