Evaluation of Marketing Mix for Marks and Spencer's Products

This report provides an analysis of the marketing mix of Marks and Spencer, a prominent player in the retail industry. It examines the company's product strategy, considering the range of products offered, including apparel, accessories, and footwear for both men and women, as well as home and beauty products. The report then delves into the concept of the 4Ps (Product, Price, Place, and Promotion), evaluating how Marks and Spencer implements each element to attract customers. The report also highlights Marks and Spencer's commitment to eco-friendly goods and fair-trade products. Furthermore, it discusses the importance of the marketing mix in business decision-making and its impact on sales and profitability. The report concludes by emphasizing the significance of a well-defined marketing mix in achieving business goals.

Marketing mix is considered as sect of action which
is used by a company in order to promote its brand
or products in marketplace. Marketing mix consist
of 4 P’s Products, price, place and promotion.
Organization selected for this report is Marks and
Spencer which is introduced by Michael Marks and
Thomas Spencer in 1884. They are operating in
retail industry and it’s headquarter is located at
London, UK. The main aim of conducting this
report is to understand product element of marketing
mix in respect of Marks and Spencer.
Accessories- Wallets, ties, luggage, briefcase and
bags.
Footwear- Socks, Footwear and Slippers.
Marketing mix based on the 4 P’s i.e. products,
price, place and promotion as well as evaluation of
all aspects helps company in developing effective
decision. In respect of Marks and Spencer,
evaluation of first P i.e. product is given below:-
Product – Marks and Spencer believes in
manufacturing eco-friendly goods as well as fair
trade products. They diversified its products
portfolio which includes several sections like men,
women, kids, furniture, home, beauty and many
• Women
Apparel- Sportswear, Jackets, Suits, Coats, Skirt,
Trousers, T-shirts, Dress etc.
Accessories- Watches, Purse, Jewellery, and
handbags
Footwear- Heels, Shoes, Sandals and Boots
Lingerie- Camisoles, Thermals, Shape wear,
slips, post-surgery bra etc.
• Men
Nightwear- Dressing gown and Pyjamas.
Formalwear- Suits, Blazers, Customized shirts,
Formal trousers and Formal shirts.
Marks and Spencer
Introduction
Product
Conclusion
By above discussed point it can be conclude that a
company offers numbers of products or services at
the marketplace. This is so because through it they
able to attract more customers from all sections. It
will help company in boosting their business by
increase sale and profitability.
References
Scott, P. and Walker, J. T., 2017. Barriers to
‘industrialisation’for interwar British retailing? The
case of Marks & Spencer Ltd. Business History.
59(2). pp.179-201.
Toms, S. and Zhang, Q., 2016. Marks & Spencer
and the decline of the British textile industry, 1950–
2000. Business history review. 90(1). pp.