This report provides an analysis of Marks & Spencer (M&S), focusing on the internal and external factors impacting its operations. The analysis begins with a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, highlighting M&S's established brand name, global presence, and outlet network, while also addressing weaknesses like its perceived lack of trendiness and reliance on manual processes. The report then delves into the external environment using a PESTLE analysis (Political, Economic, Social, Technological, Legal, and Environmental factors). It examines how technological advancements, economic conditions, political stability, and social trends influence M&S. The report also references the impact of Brexit and the company's efforts towards sustainability. Overall, the report provides a comprehensive overview of the factors that shape M&S's business context and offers insights into its strategic considerations.
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