Project Success: Benefits Realisation Management in Marks & Spencer

This report investigates the role of Benefits Realisation Management (BRM) in achieving project success, focusing on a case study of Marks & Spencer. It aims to determine the effectiveness and efficiency of BRM for Marks & Spencer, assess the company's market performance, and measure the impact of benefits realization on successful project completion. The research uses primary data to explore various themes, including awareness and implementation of BRM, the time period of BRM usage, prioritization and portfolio management of changes, ongoing portfolio management, timeframes for business operation improvements, embedding changes, strategic alignment, and monitoring the achievement of business benefits. The conclusion emphasizes the importance of BRM in project and business success, recommending that Marks & Spencer expand into new sectors to enhance its image and reputation. The report also includes references to support the findings. Desklib provides access to this and other solved assignments for students.

Benefits Realisation Management
and Project Succes: A study of
Marks & Spencer

Table of Content
• Introduction
• Aims
• Objectives
• Thematic Analysis
• Conclusion
• Recommendations
• References

Introduction
The benefit realisation management provides the benefits to
the projects and with the help of this a business firm can
know about the managing and investing he resources which
are helpful in making the changes.

Aims
Its main aim is to identify the affects of realisation
management in making the business project successful : A
study on Marks & Spencer.

Objectives
• To determine the effectiveness and efficiency of
realisation management for Marks & Spencer.
• To determine the performance level of this company in
the market.
• To measure the affect of benefits realisation in doing the
successful project.

Theme 1: Heard about the BRM
Yes No
0
2
4
6
8
10
12
14
16
18
20

Theme 2: Marks & Spencer Implement the
BRM
Yes No
13
13.5
14
14.5
15
15.5
16
16.5

Theme 3: Time period Marks & Spencer
uses the BRM techniques
Less than 5 years 5- 10 years More than 10 years
0
2
4
6
8
10
12
14
Column B

Theme 4: Marks & Spencer prioritise and
also compose the portfolio of changes
Yes No
0
5
10
15
20
25
30

Theme 5: Marks & Spencer manage the on
going port folio of changes
Yes No
0
2
4
6
8
10
12
14
16
18
20

Theme 6: Time period in which this
business organisation can make
improvement in its business operations
Less than 15 days 2 months to 4 months 1 to 3 years
0
2
4
6
8
10
12
14