A Comprehensive Analysis of Marks and Spencer's Business Environment

This essay provides a comprehensive analysis of the internal and external environmental factors affecting Marks & Spencer (M&S). It identifies internal strengths such as the company's long-standing presence and quality commodities, while also addressing external challenges like intense competition and evolving consumer demands. The analysis underscores the importance of understanding both internal capabilities and external influences for effective decision-making and strategic planning within the retail sector. The report concludes that both internal and external factors significantly impact a company's competitive position and overall business environment, emphasizing the need for continuous adaptation and strategic alignment.