Marks and Spencer: Business Strategy, SWOT Analysis & Marketing

This presentation offers a comprehensive analysis of Marks and Spencer, a major British multinational retailer. It begins with an introduction to the company, highlighting its founding in 1884 and its focus on high-quality products. The presentation includes a detailed SWOT analysis, identifying strengths such as a clear brand image and talented employees, weaknesses like underinvestment in digital marketing, opportunities for expansion in new segments, and threats from competitors. Based on the analysis, the presentation recommends that Marks and Spencer invest in digital marketing and leverage social media platforms to enhance customer engagement and drive growth in an increasingly competitive market. The presentation concludes by referencing relevant research on social media marketing and pandemic-induced challenges in the retail sector.

PRESENTATION

TOC
 Introduction
 Introduction to Marks and Spencer
 SWOT
 Recommendation

Introduction
Business environment is inclusive of number of factors which is having direct indirect impact upon the
performance of organization. Present PPT is conducted on Marks and Spencer which is operating as major
British multinational retailers headquartered in London United Kingdom.

An introduction to Marks and Spencer
 Marks and Spencer is operating its roles and responsibility as a major British multinational retailer and was
founded in the year 1884 (Szydlowska, 2020). This organization headquarters in London, United Kingdom
and offer high quality production services to consumers. It has been identified that organization is operating
in retail industry an offer their production services worldwide.

Cont.…
 History
 The company was founded by a partnership between Michael Marks, a Polish Jew born in Slonim
(nowadays - Belarus), who had migrated to Leeds, England in the early 1880s, and Thomas Spencer
, a cashier from the English market town of Skipton in North Yorkshire
 Product
 Main products of this company is inclusive of formal wear, casual wear, sportswear, party wear,
hosiery, eyewear, footwear.

SWOT
 Strengths
 Clear brand images among one of the major strength of Marks and Spencer. Organization position itself as a
high end value product in which they provide best quality of services and products to consumers with a clear
branding.
 Marks and Spencer significantly emphasise upon innovation along with creativity and communication with
individual across various levels.

Cont.….
 Marks and Spencer is having highly talented employees and focus upon diversity which is among its major
strength. In this company encourage employees from various religions, authenticity and gender and provide the
opportunity without having any discrimination.

Weakness
 The major weakness of Marks and Spencer is that they in invest less on digital marketing as comparatively to
other rivals in industry.This is causing company to measure low success rate as comparatively to other
competitors.


Opportunity
 Marks and spencer is having significant opportunity have new segment. In this company with the help of coming
up on regular basis with the help of new segment according to the evolving business trend can gain more success
(Schleper, Trautrims and Baldock, 2021). In this company can expand their business in Asia where there is a
huge demand of traditional ethnic wear.

Threats
Marks and Spencer is having threat in terms of competition from other rivals like Tommy Hilfiger, United colour of
Benetton, Zara those are providing same quality of product and services to consumers.

Recommendations
 Due to the outbreak of COVID-19 an increase in competition that has been significantly identified from the above SWOT analysis
it has been recommended to Marks and Spencer to invest in digital marketing, which is also known as online marketing this is one
of the most effective form of promotion and advertising of services and products among larger base of consumer segment. In
which company with the help of Internet another form of digital communication can influence mindset of consumers.


 Marks and Spencer is also recommended to take advantage of social media platforms like Facebook, Instagram etc to make aware
consumer about their offerings and further influence their needs and demands in a well defined and effective manner towards
organizational offering.

 This will help company to assure growth and success in industry.

References
 Joshi, N., Gabhane, D., Devi, B.P. and Somashekhar, I.C., 2021. How social media marketing is helping in
customer retention and customer engagement: A case of Marks and Spencer. SPAST Abstracts, 1(01).
 Schleper, M.C., Gold, S., Trautrims, A. and Baldock, D., 2021. Pandemic-induced knowledge gaps in
operations and supply chain management: COVID-19’s impacts on retailing. International Journal of
Operations & Production Management.
 Szydlowska, K., 2020. The future business strategy of Marks and Spencer. GRIN Verlag.