Marks and Spencer: Internal, External Environment, and PESTEL Analysis
VerifiedAdded on 2022/12/30
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AI Summary
This report provides an analysis of Marks and Spencer's business environment, focusing on both internal and external factors. The report begins by outlining the significance of understanding the business environment and its impact on decision-making. It then delves into the internal factors, emphasizing the use of SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. The report also examines the external environment, highlighting the use of the PESTEL model to assess political, economic, social, technological, environmental, and legal factors. It discusses the competitive landscape, particularly focusing on the impact of competitors like Next and Gap. Finally, the report explores the interaction between the company and its environment, emphasizing the importance of data exchange for planning and control purposes. The report concludes by providing a list of references that support the analysis.
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