University of Bolton: BMP3002 - M&S Business Environment Project
VerifiedAdded on  2022/11/30
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Project
AI Summary
This project analyzes the business environment of Marks & Spencer (M&S), a leading UK retailer. It examines the external factors impacting the company, including social, technological, and economic conditions, and how M&S influences its external context. The project also explores the internal factors such as leadership and employees. The analysis includes an introduction to M&S, its establishment, and current market position. The external environment section covers factors such as economic conditions and technological advancements, highlighting their impact on the business. The internal environment section explores leadership and employee roles within the organization. The conclusion synthesizes these factors, emphasizing the importance of adapting to external challenges and focusing on both internal and external aspects for business success. The project references relevant academic sources to support its analysis.