M&S: Organizational Structure, Functions & International Growth

This presentation provides an overview of Marks and Spencer (M&S), a British multinational retailer, focusing on its organizational structure, functional areas, and the factors influencing its international expansion. It discusses M&S's business size, turnover, and key functional areas like sales, marketing, human resources, finance, and research and development. The presentation explores different organizational structures, including functional, divisional, matrix, flatarchy, and flat structures, and analyzes how these structures facilitate or hinder international growth. Furthermore, it examines the impact of digital technologies on M&S's international expansion strategy, highlighting the cost reduction, improved communication, and enhanced customer engagement facilitated by technology. The presentation concludes by referencing various academic sources that discuss the business environment and its impact on international expansion.

Project Brief:
Assume you are trainee in a firm of management consultants. As part of your induction process you have been asked to research,
prepare and present information for an organisation of your choice.
The presentation should contain information on the structure of the organisation and its functions but also on the key influences/factors
that have affected its international expansions in recent years.
Your Presentation should cover the following:
-The chosen organisation that has expanded into international markets, explain whether the organizational structures and functions
are suitable to facilitate the expansion.
-Explain the impact of digital technologies have on their international expansion strategy.

BUSINESS ENVIRONMENT
STUDENT NUMBER -
02/11/ 2021

Table of contents
INTRODUCTION
MAIN BODY
About organisation
Different functional areas functional Area
Different structure of the business
Factors that affect international expansion of the business

Introduction
Business environment is the most important aspect of any business. External or internal factors that affect the
growth of the business are known as business environment.
These factors affect the most in the globalization of the company. Marks and Spencer is the British retailing
company that is involved in the selling of clothing, home and food products.
This presentation will discuss about the business size and turnover of the Marks and Spencer along with the
functional areas of the organisation. Structure of the business and factors that affected the international
expansion will also be discussed.
It will also discuss the impact of the digital technology in the internalization of the business.

About organisation
Marks and Spencer is a retail supply chain company in United Kingdom. It is a multinational company.
Company provide service related to the selling of clothing, home and food products. Its headquarter is in
London, England. Marks and Spencer currently has 959 stores in United Kingdom.
In addition to the retail service. Company is also involved in the partnership with other
organisation to provide Marks and Spenser branded service that include M&S Bank, M&S energy and M&S
Opticians.

Financial Statement of Marks and Spencer

Different functional areas functional Area
Sales
Marketing Finction
Human resource management
Finance management
Research and development function
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Different structure of the business
Functional Structure
Divisional Structure
Matrix Structure
Flatarchy Structure
Flat Structure

Factors that affect international expansion of the business

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Impact of the digital technologies
Technology is changing very fast these days. It has a major impact on the globalisation of the business.
Following are the impact of the digital technology.
Reduce Cost: adoption of the technologies in the business lead to the reduction in the cost of the company.
Technology help the organisation in many ways such as storing data, online sale. Marketing with the help
digital technology increase the customer engagement on social media platform.
It also help the business in the better communication as the use of technology made easier to communicate
from one country to another. Communication plays an important role every function including the expansion
of the company outside the domestic area of the country.
Change in technology also help the business in better understanding of the needs and desire of the
customers.