Analysis of Business Functions within Marks & Spencer Company

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Added on  2023/06/17

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This report provides an overview of the key business functions within Marks & Spencer, highlighting the roles and responsibilities of each function. It discusses marketing strategies, including both online and traditional methods, and their importance in convincing customers. The report also examines finance management, emphasizing the need for optimum utilization of financial resources. Furthermore, it explores operations management and its role in ensuring efficiency, as well as human resources and its contribution to the company's success through effective management of employees and their responsibilities. The document concludes by referencing relevant books and journals, underlining the comprehensive nature of the analysis. Desklib provides access to this and other solved assignments for students.
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Table of Contents
Role of different business functions............................................................................................3
REFERENCES................................................................................................................................5
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Role of different business functions
The business venture is associated with all different functional areas that contain a certain
and specific role and responsibility related to the business operations. All different functions
associated with the venture can be demonstrated in following points.
Marketing
Marketing is a core bifunctional activity associated with the Marks and Spencer
Company. This involve promoting the products of the business venture in front of target
customer with the use of effective channels. Company delegate its marketing activities with
support of online mediums like facebook, Instagram and such other social media and digital
platforms (Khatri and Samuel, 2019). Along with the modern technique company also usage the
traditional method of marketing and promotion that include email marketing, holding, radio
advertisement and television advertisement. All these are the major sources that support the
business venture to promote its products. Role of marketing is significant in convincing the
customer to make a buying decision.
Finance
Finance is denoted as managing the financial resources associated with the organisation.
This involve assessing about the financial requirement of company and take strong decisions to
manage all the financial resource of company. Marks and Spencer Company hold a particular
finance team to overlook at the financial management practices adopted by the company. This
involve investment decision, budgeting and such other functions. All these operations contribute
defectively in the overall success of the business venture. Financial resources are limited in
number which require a strong and optimum level of utilisation than only company can witness
success in market. The role of this operation or functional activity is significant in addressing all
different success and achieving business objectives.
Operation
Operation management is considered as major functional area that need to cover by the
Marks and Spencer Company in order to achieve the business objectives. This involve taking
decision for managing all different operation related decision. Operation management involve
ensuring the efficiency at all different operational function adopted by company, overlook at the
logistic of company and such like of functions that is adopted by the company. The role of
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operation management is significant for addressing the overall success of the business venture in
the market.
Human resources
Human resource department is among the major department associated with the
organisation structure adopted by the Marks and Spencer Company. Human resource involve
managing the all different designated role company hold, The role of employee is massive in the
overall success that business venture entrain in the respective target market. Management ensure
all the best level of operation responsibility with support of its human resources at all different
level (Siminica, Motoi and Dumitru, 2017). Employee handle all the various responsibility at all
different level that contribute aggressively in the overall success of the Marks and Spencer
Company at the internal level. The role of human resource team, is to ensure the resources of
company as well. In all the planning related to operation, business expansion and all other human
resources play the dominating role.
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REFERENCES
Books and Journal
Khatri, V. and Samuel, B. M., 2019. Analytics for managerial work. Communications of the
ACM. 62(4). pp.100-100.
Siminica, M., Motoi, A. G. and Dumitru, A., 2017. Financial management as component of
tactical management. Polish Journal of Management Studies, 15.
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