Business Environment Analysis Report: Marks and Spencer (M&S) - UK
VerifiedAdded on 2023/02/02
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Report
AI Summary
This report provides a comprehensive analysis of the business environment of Marks and Spencer (M&S), a multinational retail organization. It begins with an introduction and proceeds to conduct a PESTLE analysis, examining the political, economic, socio-cultural, technological, legal, and ecological factors impacting M&S, detailing both positive and negative effects. The report also includes an internal analysis, identifying M&S's strengths (brand value, product variety, multiple stores, and brands) and weaknesses (old-fashioned stock, increased costs due to manual work). Furthermore, it explores the interrelation between these internal factors and external macro factors, such as political stability, VAT, inflation, technological advancements, and competition. The conclusion emphasizes the importance of adapting strategies and policies to sustain market presence in response to changing social and political conditions. References from academic sources are provided.
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