FY021 Introduction to Business Studies: Marks & Spencer Analysis

This report provides a comprehensive analysis of Marks & Spencer's business environment, focusing on both internal and external factors. The report begins with an introduction to business studies, emphasizing the impact of business activities on individuals and communities. It then delves into Marks & Spencer, detailing its business operations and product offerings. The core of the report utilizes SWOT and PESTLE frameworks to assess the company's strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental factors. The SWOT analysis highlights the company's strong market position and distribution networks, while also acknowledging imitable products as a weakness. The PESTLE analysis explores the impact of trade laws, employee rights, and investment levels. The report concludes by summarizing the key findings and emphasizing the importance of collaborative working practices and financial management within the organization. References to relevant academic articles are also included.

INTRODUCTION TO BUSINESS
STUDIES

TABLE OF CONTENT
 INTRODUCTION
 INTERNAL AND EXTERNAL FACTORS
 CONCLUSION
 REFERENCES

INTRODUCTION
Business activities influence the lives of people on regular basis whether they
work, spend, save, invest and travel. Business Studies provides the in dept
understanding of individuals, organisations and communities and help in analysing
their needs and creating solutions.
Marks & Spencer is a multinational retail company having headquarters in London,
England deals in selling home, food and clothing products of its own label.
The following presentation discusses the internal and external business
environment of the organization for higher performance and planning of the future.

INTERNAL AND EXTERNAL FACTORS
Marks & Spencer needs to understand the internal and external factors of the
businesses with the help of PESTLE and SWOT frameworks which are going to
be discussed in detail in the further report.
SWOT
Strength
Strong portfolio and base in the market is going to make the experience of the
company make the right decisions for a long run. Distribution of products and
services is going to be present for the company and performance is also going to
be maintained.

CONTINUE…
Weaknesses
Imitable products are present in M&S which is going to take away the
customers and market share of the organization. Monitoring and controlling is
very important for the organization to have for higher performance.
Opportunities
Fulfilling demands and needs of the customers is essential so that the
organization will be able to have higher functioning. The company will be able
to have improved performance and standards for themselves in the market and
advertisements online are another advantage which the organization can have.

CONTINUE…
PESTLE
Political factors
Company will have to follow the trade laws and policies which are present in
countries and they may differ as well. The rights for the employees and customers
must be present so that the company will be able to have loyalty of them in the
company.
Economic factors
There is a lot of investment which M&S are doing in the market so that there is
going to be higher functioning which would be present. Low wages are being given
to the employees so that the company can have higher functioning and profitability.

CONCLUSION
 The report above provides the detailed knowledge various functions such
Marketing, HR and Finance within Marks & Spencer.
 It helps in developing the in dept understanding of collaborative working
practices which will help company in developing positive working environment
and role of financial management and reporting within the Marks & Spencer.

REFERENCES
Zhao, J.L., Fan, S. and Yan, J., 2016. Overview of business innovations and
research opportunities in blockchain and introduction to the special issue.
Öberg, C., 2019. The role of business networks for innovation. Journal of
Innovation & Knowledge. 4(2). pp.124-128.
De Marchi, V and et.al., 2020. Nurturing international business research through
global value chains literature: A review and discussion of future research
opportunities. International Business Review. p.101708.
Huzzard, T., Benner, M. and Kärreman, D. eds., 2017. The corporatization of the
business school: Minerva meets the market. Taylor & Francis.
Jin, B., García, F. and Salomon, R., 2019. Inward foreign direct investment and
local firm innovation: The moderating role of technological capabilities. Journal of
International Business Studies. 50(5). pp.847-855.

THANK YOU