Analyzing Digital Technology's Impact on Marks and Spencer

This project examines the impact of digital technology on Marks and Spencer (M&S), utilizing a deductive research approach with a descriptive research design. The research employs a mixed-methods approach, incorporating both primary and secondary data sources. Key findings reveal that while there is strong support for digital technology implementation, challenges exist, particularly regarding cost and employee agreement. The project identifies themes such as the importance of digital technology for business growth, the need for cost-cutting measures, and the significance of employee support for successful implementation. Recommendations include addressing financial constraints, improving business practices, and maintaining strong customer relationships. The project showcases the application of various research methodologies and presents findings in a clear and concise manner, offering valuable insights into the challenges and opportunities associated with digital transformation in a retail context.

Findings and
recommendation

Research Methodologies
Research approach- deductive approach
Research Design- Descriptive design
Research Philosophy- Interpretivism
Sampling- Simple random sampling
Data Collection- Primary sources and secondary sources
Data Analysis- Qualitative

Theme 1 In implementation of digital
technology all elements are required in
business
1
12
2
16
Creativity
Flexibility
Economic competence
Management competence
All the above

Theme 2: Digital technology
implementation in business makes a
better position in the market.
2
14
22
High business growth
Better position in market
Financial growth
All the above

Theme 3 Main issue in the
implementation of digital technology is
lack of money
3
15
2
Lack of time
Lack of money
Risk to invest money

Theme 4 People are agree with
implementation of advance technology to
make high growth in Marks and Spencer
Yes
No
Cannot say
0 2 4 6 8 10 12 14 16 18
17
2
1
Frequency

Theme 5 In the selected business
employees are strongly agreed with
implementation of digital technology
15
1
2
1
1
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 6 Improvement in goods and
services generally helps to make effective
growth in small business
Increasing discount
Improvement in goods and services
Reducing cost of operations
All the above
0
2
4
6
8
10
12
14
16
2
16
1 1
Frequency

Theme 7 Employees are agreed to make high
growth in Marks and Spencer with
implementation of digital technology
17
2
1
Yes
No
Cannot say

Recommendations
Find ways to cut the cost
Resolve issue and improve the weak spots
Maintain relationship with customers

THANK YOU