This report provides a detailed analysis of Marks and Spencer's (M&S) digital marketing communication strategy, focusing on their promotional activities, particularly their 'M&S Christmas Food' and 'This is just not food; this is M&S food' campaigns. It reviews these examples in the context of the marketing mix, highlighting how they contribute to the organization's communication goals. The report evaluates the effectiveness of these strategies based on social media measures like followers, likes, reach, and customer feedback. It also discusses the importance of a well-defined digital communication strategy for expanding reach and building customer relationships, concluding that companies must select suitable marketing strategies to effectively promote products, enhance profitability, and drive business growth. The analysis draws upon various academic references to support its findings and recommendations.
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