Contemporary Marketing Campaign Analysis: Marks and Spencer

This practical skills assessment portfolio analyzes a marketing campaign for Marks & Spencer, a multinational British retail company. The assignment focuses on developing a marketing campaign with specific objectives, including increasing sales and global reach. It outlines a SMART objectives framework and discusses methods for measuring campaign success, such as analyzing marketing tools and customer feedback. The marketing plan involves analysis, planning, implementation, and feedback, with a strong emphasis on social media platforms like Facebook, Instagram, Twitter, YouTube, and the company website for communication. The reflection section highlights the importance of understanding marketing campaigns and their impact on brand attraction. The assignment concludes by emphasizing the significance of marketing management in enhancing organizational functions and achieving market stability through strategic planning and effective marketing strategies.

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents

Table of Contents

Introduction
The marketing management is based upon developing key approaches that
has helped business organizations over increasing its sales figures with potential.
The organization has made revenue and profit increased with more effectiveness. In
order to make market place developed within set period of time. This is essential fir
making development done within set period of time. It is required by business entity
for developing effective marketing operations. In the project Marks and Spencer
organization has been taken into consideration for better understanding digital
marketing and its dimensions is Marks and Spencer(Kotler, Kartajaya and Setiawan,
2021). The Marks and Spencer is a multinational British retail company which was
established in the year 1884. This project will include focus on development of a
marketing campaign in order to communicate with key customers. This project will
cover reflection on campaign in order to develop precise learning and development.
Campaign objectives
It is important for the Marks and Spencer organization to increase targeted
marketing campaign goals a good way to increase a a success marketing campaign.
The key goals associated with marketing campaign could be formulated through
advertising and marketing control a good way to obtain key dreams and
goals(Mogaji, 2021). Its leads towards developing various kinds of aspects which is
used in order to enhance business on large scale with better approach towards
markets and various aspects relates to it. In order to make the goals of
advertisement and marketing campaign SMART objectives are applied by Marks and
Spencer which has been explained as follows:
 To boom the income parent through 25% until the stop of yr 2022.
 To attain big quantity of clients all throughout the globe.
 To increase marketing campaign in most important regions of Australia and
large cities.
 To take comments of numerous clients a good way to obtain effectiveness in
most important advertising and marketing associated operations.

Measuring the success
In the development of a market campaign, Marks and Spencer should take
into consideration key ways of measuring its success. The measurement of success
will help the company to plan for future related aspects for marketing plan. In the
recent times, due to increased competition between companies, it is necessary for
the business organization to develop a precise and systematic campaign.
Measurement of success is an important perspective which is used in order to
develop progress within an organization. It leads towards To attain achievement in
campaign related to marketing, it's far essential function of a commercial enterprise
to degree achievement with the underneath noted points:
 Success can be measured via way of means of considering advertising
equipment and tools.
 The success of marketing campaign could be also checked by Marks and
Spencer using the feedback from customers.
 For analyzing and measuring achievement, commercial enterprise can take
into consideration feedback and suggestions from key employees.
Planning of the campaign
Marketing plan associated with campaign is considered as most appropriate
way of performing organized planning based functions in order to attain key goals
and objectives. Marketing planning associated with marketing campaign should be
released with usage and application of social media web sites on the way to facilitate
on line selling(Parsons, Maclaran and Chatzidakis, 2017). The Marks and Spencer
organization will take into consideration development of strategic frameworks in
order to plan for the campaign. The company will also take help and assistance of
strategic management in order to eliminate risk associated with campaign related
operations. The key goals and objectives related to marketing campaign will be also
achieved by company with the professional advice of top level and strategic
management. In order to plan for the campaign, company will take into consideration
previous campaign based statistics and improve further. In order to
systematically plan for the campaign, it is important for Marks and Spencer to take
into consideration development of targets and achieve them with hard work. The

marketing plan proposed for the campaign of Marks and Spencer is mentioned
below:
 Analysis- The analysis of whole marketplace is essential for the company in
order to develop a professional marketing plan. Main role of Marks and
Spencer is to develop effective approach in dealing with key situation based
approaches. In order to increase chances of growth and expansion of
campaign plan, it is necessary to perform analysis of marketplace. This is an
important part which is used for making enhancement possible upon various
stages that lads towards impacting business and its various operations.
 Planning- The planning is the secondary stage in campaign planning which
helps and support a business to increase chances of success(Rishi and
Bandyopadhyay eds., 2018). In this approach, business entity plans for further
operations according to the brief analysis of marketplace situation. The
planning should be supported by future development based ideas which could
bring innovation in campaign planning. This is important since it makes path
way developed for achieving goals and objectives set by an organization.
 Implementation- This is one of the most important stages in the marketing
campaign planning. It includes implementation of the key ideas and policies
related to the campaign. A business entity should implement key planning
with supervision and control to achieve the major targets in a set period of
time. This is based upon applying of plan within business operations that
makes business achieve success on large scale.
 Feedback- The feedback is most important for the business to be taken into
consideration in order to develop essential modifications in marketing plan.
Marks and Spencer must take feedback from all employees to analyze, how
and well the marketing campaign took place. The company should also take
into account feedback from customers to further improve its market planning
approach. The main role of marketing management is to develop focused
policies after taking feedback from customers.
Communication 1: Facebook
Facebook is considered as one of the major and topmost social media
platform which is used all over the world(Scott and Vallen, 2019). The company will
use Facebook in order to establish key communication with major customers.
Facebook website is used worldwide by many users and using Facebook will help

Marks and Spencer to establish key communication with target customers. Facebook
based promotion will help the company to reach large number of customers. In the
recent times, importance of social media is increasing as users are growing on
frequent basis. The organization can expand commercials and shape of motion
pictures and pics on the way to higher method. Marks and Spencer advertising
branch need to rent net designing professionals to promote its products over this
social media platform.
Communication 2: Instagram
The Instagram is one of the maximum rising social media platform which is
chosen through a enterprise on the way to sell its key merchandise. Marks and
Spencer will be using this social media platform to reach its target customers in a
systematic manner.
 Awareness:The advertisements over Instagram will be developed and
formulated by business entities in order to convince the customers to buy
products. Attractive photos and videos of products of Marks and Spencer will
be formulated and developed by marketing department of Marks and Spencer
in order to develop focused advertising.
 Interest:Key interest of a business is to analyze the scope of social media
advertisements and perform operations accordingly.
 Action:Instagram is mostly used by youth and most important aspect of a
business is to develop promotion on the basis of youth requirements.
Communication 3: Twitter
The Twitter is considered as one of the key social media platform which is
widely used by many users all across the globe(Sethna, Fakoussa and Evans,
2019). Performing advertisements and publicity over social media website Twitter will
help it to gain growth and expansion at the marketplace.
 Awareness: Twitter is utilized by expert customers, the commercials can be
powerful in attaining huge quantity of customers.
 Interest: The Marks and Spencer can perform effective advertisements over
social media websites including Twitter to increase competition based
approach.

 Action: Also, Marks and Spencer with the help of social media platform like
Twitter is able to solve queries that has been shown by customers in order to
improve its capacity to perform business operations.
Communication 4: YouTube
The on line motion pictures are ordinarily to be had on You Tube and it's miles
utilized by billions of customers. According to the records accrued through survey,
 Awareness: You Tube is used month-to-month through 34 Billion customers
all throughout the globe. The enterprise entity need to awareness on
improvement of commercials on You Tube on the way to speak with
customers worldwide.
 Interest: This makes You Tube used as most important medium of
communication for an organization like Marks and Spencer.
 Action: Since with the help of you tube the organization is able to cover large
percentage of customers that makes various its products to be circulated
more effectively.
Communication 5: Website
The Marks and Spencer organization can expand its internet site to carry out
exposure and merchandising of its merchandise.
 Awareness: It is essential position of a enterprise to boom internet site and
its method to cope with key effects of enterprise improvement(Setiawan,
Irawan, and Zamzany, 2021). The internet site will consist of key tendencies
of IT on the way to formulate essential enterprise practices.
 Interest: It has been proven to be an effective perspective which has lead
over developing online portal for making delivery of products possible to
customers all over the world.
 Action: This makes its online selling improved by increasing profit and
revenue generation of an organization. Thus it is important for organization to
have online website.
Reflection on Campaign
I am able to reflect with the above discussion that marketing campaign is an
important part of market place. As, per my observation it is important for an
organization to attain expertise upon various aspects related to advertisement. I

have made my understanding developed upon various aspects involved within it that
makes advertising of an organization more effective in nature. I have developed
clarity about those elements that is related over marketing campaign which makes
practices improved effectively. I have developed my understanding about marketing
campaign of Marks and Spencer that has made various kinds of customer attracted
towards an organization. It has helped in making tremendous improvement done
within an organization. I have covered about marketing campaign that made
audiences attracted towards brand and its products. I have developed objectives for
commercial enterprises in order to used various means of advertising to achieve
goals and objectives within particular market. In, I have taken three important social
media platforms which makes my campaign to be more successful in nature which
makes aggressive approach developed for attaining stability within market. This has
made me observed that an organization to attain its marketplace is required to
launch campaign in relation over products provided by it.
Conclusion
From the above discussion it can be concluded that marketing management is
an important perspective which is used for enhancing functions and tasks which an
organization is required to perform. This project is based upon developing
understanding about various kinds of aspects which makes strategic planning
improved more effectively. Through using various aspects of marketing proper
framework is developed which helps upon making business attain stability within
market. Further, project is used in order to make business structure more effective in
nature. Also, marketing must be effective which is done with the help of various
perspective that has been covered within the report.

References
Books and journals
Alvarez-Milán, A., Felix, R.and Hinsch, C., 2018. Strategic customer engagement
marketing: A decision making framework. Journal of Business Research, 92,
pp.61-70.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing
and integrating online marketing. Routledge.
Czinkota, M.R., and Shams, S.R., 2021. Marketing Management: Past, Present and
Future. Springer Nature.
Kotler, P., 2017. Philip Kotler: some of my adventures in marketing. Journal of
Historical Research in Marketing.
Kotler, P., Kartajaya, H. and Setiawan, I., 2021. Marketing 5.0: Technology for
humanity. John Wiley & Sons.
Mogaji, E., 2021. Contemporary Issues in Brand Management. In Brand
Management (pp. 241-255). Palgrave Macmillan, Cham.
Parsons, E., Maclaran, P. and Chatzidakis, A., 2017. Contemporary issues in
marketing and consumer behaviour. Routledge.
Rishi, B. and Bandyopadhyay, S. eds., 2018. Contemporary issues in social media
marketing. Routledge.
Scott, M.L. and Vallen, B., 2019. Expanding the lens of food well-being: An
examination of contemporary marketing, policy, and practice with an eye on
the future. Journal of Public Policy & Marketing, 38(2), pp.127-135.
Sethna, Z., Fakoussa, R. and Evans, G., 2019. Contemporary Global Marketing.
In Contemporary Issues in Marketing: Principles and Practice (pp. 32-73).
Sage.
Setiawan, E., Irawan, O., and Zamzany, F.R., 2021. THE UTILIZATION OF DIGITAL
MARKETING FOR MICRO, SMALL, AND MEDIUM ENTERPRISES. Journal
of Contemporary Issues in Business and Government Vol, 27(2).