This report examines the digital and data skills within Marks and Spencer, focusing on the menswear start-up Thread styling. It details specific digital skills like online services, digital presentation, and digital media sources, alongside advances in technology such as AI and big data analytics. The report explores how innovation can benefit both management and customers, including strategies to improve sales, reduce costs, and enhance employee relations. It also covers risk management in digital transformation, addressing operational, commercial, and financial risks. Furthermore, the report presents an action plan for developing data and digital skills to become an effective enterprise manager, outlining specific technological initiatives, measurable goals, and timelines. The analysis provides a comprehensive overview of the digital transformation journey of Marks and Spencer, offering insights into the challenges and opportunities within the retail sector.