Managing Successful Business: Digital Tech Impact on M&S

This report examines the impact of digital technology on Marks and Spencer, focusing on its role in driving business growth and innovation. The research aims to identify how digital tools improve market position. The report includes data interpretation derived from a questionnaire distributed to respondents, with graphical representations of key themes such as the benefits of new digital technology, long-term advantages for the firm, customer reactions to new developments, the necessity of innovation, shifts in customer shopping methods, effective application of digitalization, innovation's impact on customer acquisition, preferred operating systems, and modern marketing methods. The analysis provides valuable insights into the practical applications and implications of digital transformation within the retail sector, supported by references to relevant academic sources.

Managing Successful
Business
(Graphical Representation)

Table Of Contents
• Introduction
• Research Aim
• Data Interpretation
• References

Introduction
Digital technology is that one factor which can help the
company in achieving their desired position in the market
and through this all the activities are being conducted in an
effective manner as well. There are various kinds of tools
and technologies which are being invented or innovated by
the researchers so that it can provide various kinds of
advantages to the companies. The organisation which is
being referred here is Marks and Spencer

Research Aim
Aims: “To identify the impact of digital technology in
bringing growth and innovation in small business
organisation - A case study on Marks and Spencer ”.
In Marks and Spencer, they are making use of new
technology so as to improve their performance in the
market and a build a good image in the market place as
well. They can implement technologies to know the needs
and demands of customers in the market and then using it
to sell their products in the market.

Data Interpretation
This is very necessary for project managers to bring the
correct meaning of data that has been gathered through
the respondents. It is crucial to get the data analysed since
then only they will be able to arrive at right conclusions.
In this research, questionnaire was distributed to the
sample group of respondents. The interpretation is done
as follows:-

Theme 1: APPLICATION OF NEW DIGITAL
TECHNOLOGY AND ITS IMPACT
Q1. Is this new applied
technology beneficial for
Marks and Spencer?
Frequency
a) Yes 20
b) No 5
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Theme 2: PROVIDING LONG TERM BENEFIT TO
THE FIRM
Q2. Does this new added
feature provide long term
benefit to the firm?
Frequency
a) Yes 18
b) No 7
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
Frequency

Theme 3: CUSTOMERS RECTION AFTER THIS NEW
DEVELOPMENT IN MARKS AND SPENCER.
Q3. How did the customers
reacted when the company
implemented this new
development?
Frequency
a) Positive 15
b) Negative 10
a) Positive b) Negative
0
2
4
6
8
10
12
14
16
Frequency

Theme 4: REQUIREMENT OF INNOVATION IN
MARKS AND SPENCER
Q4. Does Marks and Spencer
actually required innovation?
Frequency
a) Yes 10
b) No 15
a) Yes b) No
0
2
4
6
8
10
12
14
16
Frequency

Theme 5: SHIFT IN METHOD TO DO SHOPPING
Q5. Does the customers who are
using old ways to get treated
would shift to this modern way
of doing shopping?
Frequency
a) Yes 21
b) No 4
a) Yes b) No
0
5
10
15
20
25
Frequency

Theme 6: APPLICATION OF DIIGITALISATION IN AN
EFFECTIVE MANNER
Q6. Are Marks and Spencer
capable enough to apply this
digitalisation in an effective
manner ?
Frequency
a) Yes 20
b) No 5
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Theme 7: INNOVATION HELPFUL IN GAINING NEW
CUSTOMERS
Q7. Will this innovation help
the company in gaining more
customers ?
Frequency
a) Yes 22
b) No 3
a) Yes b) No
0
5
10
15
20
25
Frequency