Research Project: E-commerce Impact on Marks and Spencer Activities

This report provides a comprehensive analysis of the impact of e-commerce on Marks and Spencer's business operations. It explores the implications of digital technology on the organization, focusing on marketing and sales activities. The research investigates the benefits and limitations of e-commerce, including easy transactions and payment methods, while also acknowledging the challenges. The study employs a case study approach, examining Marks and Spencer's specific strategies and outcomes. It also discusses how e-commerce affects wholesalers and retailers, and its contribution to business growth. The report concludes that e-commerce has a positive impact on businesses. Finally, it offers references to related research and literature.

RESEARCH PROJECT
“To assess the impact of Electronic
commerce on marketing and selling
activities of business: a case study on
Marks and Spencer”.

Aims and Objectives
Aim
“To assess the impact of Electronic commerce on marketing and selling
activities of business: a case study on Marks and Spencer”.
Objectives
•To explore implication of digital technology on organisational functions.
•To evaluate the impact of E commerce on marketing and selling activities of
Marks and Spencer.
•To determine benefits and limitation of e commerce on retailer.
Question
•Explain the implication of digital technology on organisational functions?
•How E commerce impact marketing and selling activities of Marks and
Spencer?
•What are the benefits and limitation of e commerce on retail business?

Theme 1 E-commerce is impacting on Marks and
Spencer business

Theme 2 E-commerce is affecting the marketing and
selling activities

Theme 3 Easy transaction and Easy payment method
are the advantages attained by the E-commerce

Theme 4 There are different limitation of E-commerce

Theme 5 E-commerce affects to Whole seller and
Retailer

Theme 6 E-commerce is assessed the selling activity of
business

Theme 7 Electronic commerce is the full form of E-
commerce

Theme 8 E-commerce is beneficial for the business

Theme 9 E-commerce contributes 10% in the growth of
business

Theme 10 Company is transacting through Electronic
sources