Marks & Spencer Business Environment: PESTEL, SWOT & Objectives

This report provides an analysis of the business environment of Marks and Spencer PLC (M&S), focusing on the impact of both internal and external factors on its operations and decision-making. The report utilizes PESTEL analysis to assess the macro-environmental factors, including political, economic, social, technological, environmental, and legal aspects, with specific attention to government policies related to food products and environmental protection. It also includes a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, and how these elements influence strategic decisions. Furthermore, the report evaluates the effects of micro-environmental factors such as competitors, suppliers, and customers on M&S's business objectives and decision-making processes. This comprehensive analysis aims to provide insights into how M&S can leverage its strengths and address its weaknesses to achieve its business goals in a dynamic market environment. Desklib provides a platform to access more solved assignments and resources for students.

BUSINESS
AND
BUSINESS ENVIRONMENT

INTRODUCTION
 The business is referred as an organisation, a
enterprise or a company which deals in providing a
services or selling goods and commodities to the
consumers in the market for some consideration or
not.
 The business environment is referred as the internal
and external factors which directly or indirectly
affect the working of the business structure, its
management, employees, its customers and the
supply and demand.

PESTEL analysis of macro environment
within the organisation
Marks and Spencer plc is the retail business in the
united kingdom(Kolk and Van 2010). The provides high
quality of the products such as home products, food ,
clothing, and groceries to its consumer in the market.
The M&S earns good earning by its quality services and
products. The M&S have done PESTEL analysis of the
macro environment within the organisation to improve
its sales and consumer satisfaction. The best method of
determining the external environment is thee using
PESTEL method which will help the organisation to
determine its opportunities and threats.

Political factor analysis:- The political environment is totally
concerned with the policies framed and implemented by the
government authorities. These polices are framed regarding the
taxes, labours, environment protection, investment policies, and
other polices framed by the government. These polices framed
by the government bodies are to be followed by the
businesses(Kotler, 2011). The Marks and Spencer plc as a
retailer has followed the polices framed by the government for
the protection of the environment. As per the polices
implemented by the UK government on the food and edible
products M&S have taken certain steps in reducing the fat
contents from the food products also he trying to reduce the
volume of the salt from the edible products which is good for the
health of the consumer. Certain initiatives are taken by the
retailer in regard to the safety of the environment and animals.

SWOT analysis and influence on
decision making
The SWOT analysis is the key factor of the
organisation in attaining the goals and objectives of the
organisation. The analysis is the helping hand for the
business to determine its strengths, weaknesses,
opportunities and threats. These helps in making the
better decision for the functioning of the business
organisation. As the Marks and Spencer is the retailer
he has to analysis its SWOT

Strengths:- The strengths of the organisations are the
factors which determines the success of the business
enterprise. The analysis of the strengths will help the
organisation to develop the plans and polices as per its
core strengths(Meskendahl, 2010). The strengths of the
firm can be in the tangible nature or intangible nature.
The intangible factors includes the goodwill of the
M&S plc in the market. The tangible factors are its
good employees, available finance, assets of the
organisation. The analysis of the strengths will directly
effect the decision making of the organisation. The
analysis will help to make the decision of the
organisation as per the strengths of the organisation.
The decisions as per the strength will help the business
in maintaining its strengths for the long term.

Evaluating impacts of micro and macro factors on the
business objective and decision making
The business are directly affected by the micro and
macro environment. The objectives and the decisions
of the business are directly influenced by these micro
and macro factors. These factor can have positive or
negative impacts on the Marks and Spencer Plc. Some
of the impacts of the micro and macro factor on the
objective of the Marks and Spencer

Micro factors:- Those factors which can be controlled
by the management of the business lies under the micro
environment(Schaltegger and Hansen, 2012). The micro
environment generally consist of competitors ,
suppliers, customers, public and unions. These factors
have direct impact on the business.
Competitor:- The competitor in the market providing
same services and products in the same market directly
have positive and negative impact on objectives and
decision making of the company. The worst competitor
will help the Marks and Spencer to achieve is objectives
in the market easily whereas the cut throat competitor
will affect in the achieving of the objective of the
business and it will also lead to the change in decision
making.

References
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Boons, F and et.al., 2013. Sustainable innovation, business models and economic
performance: an overview. Journal of Cleaner Production. 45. pp.1-8.
Brinckmann, J., Grichnik, D and Kapsa, D., 2010. Should entrepreneurs plan or just
storm the castle? A meta-analysis on contextual factors impacting the business
planning–performance relationship in small firms. Journal of Business Venturing.
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Thank you