M&S Strategic Analysis: Examining the Business Environment

This report provides an analysis of the business environment impacting Marks & Spencer (M&S). It begins by defining the business environment and emphasizing the importance of external analysis, particularly using the PEST framework, to understand the dynamic nature of the environment and its impact on company performance. The report then delves into specific external factors affecting M&S, including political, social, economic, and technological influences. Furthermore, the report highlights the significance of internal analysis for gaining a competitive advantage, examining factors such as workforce, organizational culture, and supplier policies. The report concludes by underscoring the interplay between internal and external factors in shaping M&S's strategic direction and overall success. Desklib provides access to similar solved assignments and resources for students.

Introduction
A business environment may be defined as an
environment which is very dynamic in nature and has a
huge impact on the performance of the company(Fauzia
and et. al., 2021). It is very important for the management
of the company to analyse the business environment in a
very effective manner.
M&S And Its Environment
External Environment
External analysis :-it is very important for the company to analyse
the external environment in a very effective manner. A proper
research has to be taken by the company to measure the impact of
these factor with the use of PEST analysis frame work. In context to
Marks and Spencer, this analysis has been discussed below
Political
Social
Economical
Technological
How the company impact
its context External
Environment
In a business different types of functions has been
carried out. These functions not only impact of the
performance of the company but also has huge impact
on the external environment. Some of the factor in
context to the Marks and Spencer which impact the
external environment has been discussed below
Technology
PoliciesInternal Factors
Internal analysis:- the internal environment of the
company also affect the performance of the company in a
very immense manner. By doing this analysis they are
able to enjoy the competitive advantage over their rivals.
In context to the Marks and Spencer internal analysis of
the company has been discussed below
Workforce
Organisational Culture
Supplier
References
• Fauzia, G and et. al., 2021, June. Identification of
internal and external factors in replanting oil palm.
In IOP Conference Series: Earth and Environmental
Science (Vol. 782, No. 3, p. 032063). IOP Publishing.
• HASBI, H and et. al., 2020. Analyzing of External
Environment Force and Islamic Business Ethics on
Baitul Maal Wat Tamwil Performance through
Organizational Commitment. Journal of Applied
Economic Sciences, 15(1).