Marks and Spencer: Strategic Analysis of Business Environment

This essay provides an analysis of the internal and external factors affecting Marks and Spencer's business environment. It emphasizes the importance of understanding these factors for strategic decision-making and handling unpredictable situations in the marketplace. The internal factors, such as human resources, are classified into strengths and weaknesses, highlighting the significance of effective human resource management for positive development. The external factors, including political and economic elements, are discussed in terms of their impact on the company, particularly in the context of Brexit and economic fluctuations. The essay further explores how Marks and Spencer's activities influence the economy, such as creating job opportunities and increasing trade demands. The analysis concludes by referencing the importance of business-led sustainable consumption initiatives.

Introduction
It is important to understand the impacts of internal and
external factors if business wants a success in the
marketplace. Once they comprehend the positive and
negative impacts of those factors of the company they can
develop appropriate strategy to handle the unpredictable
situation (Demeter and Manuel, 2020). In order to launch
any strategic marketing plan, it is a very vital activity for
an organization. The poster is going to prepare on the
Bakery Bagietka Ltd. which is one of the well-known
bakery in the UK. It has many varieties for cakes and
pastries. The company was founded in 2007. The main
aim of this poster is to consider the impacts of different
internal and external factors on the organization and its
functions. .
Marks and Spencer And Its Environment
Name of the Student
External Environment
External Factors
External factors of the company are affecting
outside the company and have no control over it. Considering the
external environment of the business it enables an owner to take
appropriate actions to their market plan in order to make it more
adaptable.
Political: This factor includes political stability, government
policies, trade or tax policies. After Brexit, Bakery Bagietka Ltd.
face many challenges and changes due to government policies.
Economic: Within the economy, some of the factors which are
contributing such as economic crisis, fluctuation of interest rates
and many more strongly and directly impact the consumption of
customers and consequently the profits of the organization. In
context to Bakery Bagietka Ltd., if these factors have positive
impact then it can be privileged for the business or vice versa in
terms of capital shortage, bankruptcy and many more.
How the company impact its context External
Environment\
Political: These factors are highly influence the
business activities in a challenging way. Business has
many operations such as import and export of different
varieties of products and services in order to run their
business. Products which can import such as raw
materials, machineries, equipment and so on while
products which can export boost the economy of nation,
increase the funds of government in many countries
which helps to contribute for the development of
country.
Economic: Business activities also
influences majorly on the economics of country such as
creating job opportunities, producing demands of
increase in trade and so on. While considering the
respective organisation, it offers a positive impact on the
economy as they are focusing on innovation and
technology but on the other side it will also produce job
opportunities in order to hire talented employees for the
business.
Internal Factors
The internal factors of the company is anything which is
under control and they can be tangible or intangible. All
the internal factors of the company are classified into
strengths and weaknesses after being figure out. If one
component brings the positive impact then it is considered
as strength or vice versa.
Human Resources: In the modern global economy, the
greatest treasure of the company is human resource. In
other words, employees can be either a strength or a
weakness of the organization which is depending on the
level of attitudes, performance, practical skills towards
work and many more. In context to Bakery Bagietka Ltd.,
the company should have effective and strategic human
management for the positive development of their
References
Bocken, N., 2017. Business-led sustainable
consumption initiatives: Impacts and lessons learned.
Journal of Management Development.