Marks & Spencer's International Expansion: Environment and Impact

This report provides an overview of Marks & Spencer's international business environment and expansion strategies. It examines various functional areas such as marketing, human resources, and finance, as well as different organizational structures like divisional and flat structures. The report identifies key influences affecting international expansion, including market, cost, government, and competitive drivers. It also discusses the positive impact of digital technologies on M&S's ability to expand internationally, highlighting how digital advancements facilitate marketing and operational management. The conclusion emphasizes the importance of understanding the business environment and market possibilities for successful international expansion. This report is contributed by a student and available on Desklib, which provides access to past papers and solved assignments for students.

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Table of contents
about the organisation
various functional area of the business
organisation
organisational structure
Factors that have affected the expansion
Explain the impact of the digital technologies

Introduction
The business environment is defined as the sum total
of the various factors which can have a impact on the
business organisation. The business environment
helps in adding in the identification of the different
aspects of the business enterprise. This is an important
for the company to evaluate the various factors and
the structure of the organisation to conduct the smooth
functioning of the organisation. The international
business refers to the trade of the goods and se4rvices
between the two parties of different countries

Overview of the company
As the Marks and Spencer is expanded worldwide. It is been
analysed that the low cost approach have helped to
organisation to target the international; market. The various
online platforms also helped in targeting the large audience
and it is specially designed for the international business and
customers. The organisation structure of the company plays
the vital role in the expansion of the business organisation.
the marks and Spencer has the variety of products which it
servers to the customers. It has food products, home
products and clothing.

Explain the various functional areas
There are various functional areas which is an important aspect for the
business organisation in order t conduct the various business practices of
the organisation.. There are various functions which are discussed below:
 Marketing- this is the functional area of the organisation where the
department is responsible for the marketing of the products and
services
Human resource – This is the functional area where the employees
working in the department are responsible for hiring the suitable talent for
the job role within the organisation.
finance- This functional areas is the where the people of the department
manages the budget and finances of the business organisation

Explain the different organizational structure
The organisational structure is defined as the system which outlines about the certain
activities which is been directed in order to achieve the goals of the business organisation.
There are various organisational structures which is discussed below:
 Divisional structure- In this type of the structure the operations
are grouped based on the divisions and the product categories within
the organisation
Flat structure- In this type of structure the business organisation has few level of
management between the work force and highest level of managers

Influences that have affected international expansion
There are various factors which have a he influence on the expansion of the
international market which is discussed below:
 Market drivers- As the market plays the vital role in the international expansion of
the business organisation
Cost drivers- The cost driver is the another factors which influences in the expansion
on the international expansion for the business enterprise
Government drivers- This is the another factor which influences in the internal
expansion of the organisation
Competitive drivers- This is the another factor which has a great influence on the
internation expansion where the organisation need to focus on the competitions which
are already existing internationally.

PESTLE
PORTERS 5 FORCES
SWOT/ VALUE CHAIN/VIRO

Discuss the impact of digital technologies have on their international
expansion strategy
It is been analysed that there is the positive impact of the digital
technologies in over expansing the business internationality. The
advancement in the digital technology helps the business organisation to
present and market its product internationally in a smooth manner. The
digital technology has created the various new opportunities for the
business enterprises that they can expand in the worldwide. The digital
technologies in the machine whether in the operational management, it is
been analysed that it makes the task easier and the goals can be achieved
on the right time because of the digital technologies. (Nielsen, , and
et.al., , 2020).

Conclusion
From the above report it been concluded that the business
environment is the sum total of the various factors which can impact the
operations and the various activities of the business organisation. The
international expansion is related to the availability of the products and
services in the international market. It is very essential for the
organisation to look for the market and the possibility of the expansion
for the company. There are various functional areas in the Marks and
Spencer which are responsible for the various activities within the
business enterprise.