Marks & Spencer Food: Contemporary Marketing Analysis and Review

This report provides a comprehensive analysis of Marks & Spencer Food's contemporary marketing strategies. It includes a SWOT analysis identifying the company's strengths, weaknesses, opportunities, and threats, as well as a PESTLE analysis examining the political, economic, social, technological, legal, and environmental factors affecting the business. The report also analyzes Marks & Spencer Food's STP (Segmentation, Targeting, and Positioning) strategy and online value proposition, evaluating the company's performance in terms of products, branding, website usage, and competitive tactics. Furthermore, it suggests improvements to enhance the company's performance and maintain its competitive edge in the UK retail market. The report concludes by emphasizing the importance of market trend analysis and strategic implementation for sustained growth and competitive advantage.

CONTEMPORARY MARKETING

Table of Contents
INTRODUCTION
Overview of Marks and Spencer Food
Swot analysis of Marks and Spencer Food
Pestle analysis of Marks and Spencer Food
Analysis of your organisations STP strategy and (online) value proposition
Analysis of the performance of Marks Spencer
Improvements to their performance of M&S
Conclusion
References

INTRODUCTION
 Marketing is defined as the business activities that company
undertakes in order to promote the buying of the products and
services.
 The company uses various marketing techniques in order to sell
their products to the customers.
 It includes advertisement, selling and delivering the products to
the end customers. Contemporary marketing refers to the
approaches and theories that lay emphasis on the customers and
implementation of the marketing strategies results into increase in
customer base.

Overview of Marks and Spencer Food
 Marks and Spencer is a leading British retailer which is dealing in
household items , clothing and food products.
 The company was funded in 1884 and is presently a Public Limited
Company in UK. The organisation has expand its operations and
business in various countries and has 1000 stores globally.
 The United Kingdom has currently around 852 stores. The company
has more than 80,000 employees and revenues of 10 billion GDP.
 The company has 368 direct suppliers in UK and also helps in
enhancing the employment rate by employing over 119,000 people.
Marks and Spencer has around 302 food factories and 38 drink factories.

Swot analysis of Marks and Spencer Food
 Strengths Of Marks and Spencer food
 Marks and Spencer is one the top most retailers that deals
in household and food products in UK .
 The company has great reputation in the market for its
high and valuable quality.
 It is one of the premium supermarkets and is known or
best in- stores shopping in UK .

Weakness of Marks and Spencer Food
 The company has faced huge loss in past many years and
suffered a loss of £201.2 million annual loss due to
lockdowns and challenges related to the crisis.
 Due to the huge loss suffered because of the crisis , the
company was forced to shut their stores because of lack of
resources and funds required to operate its business in many
countries.

Opportunities and threats of Marks and
Spencer Food
 Bring one of the largest retailer in UK has also expanded its business in various other countries such as
Russia , India.
 The company is focusing on diversification of its business in other countries such as Brazil and Poland.
 The scope of online business is growing rapidly and the company is also selling its products online.
 It was helpful in the times of covid-19, the company also started selling their food products online for
better experience of their customers.
 One of the major threats the company faced is the competitors in the market such as Tesco, Sainsbury
which can impact the sales of the company.

Pestle analysis of Marks and Spencer Food
 POLITICAL FACTORS
 The political factors consist of various policies and
framework imposed by the government that affects the
operation of the company and affect its sales .
 Marks and Spencer has been positively impacted by the
European Commission Free trade agreements resulting in
imports of the products easier.
 The high cost structures have resulted into loss in market
share of the company.

CONTINUE…
 ECONOMIC FACTORS
 The company in the times of financial crisis laid importance on
selling high quality when the other competitors like Aldi were
offering products and services at discounting rate .
 The strategy adopted by the company resulted in decline in the
sales but on the other hand resulted in long term increase in the
customers satisfaction.
 Due to various economic crisis and issues related to the
fluctuations in the market has resulted in decline in the sales of the
products and service of the company.

CONTINUE…
 Social factors:
 The changes in the behaviour of the customer affects the sales of the
company.
 People are more attracted towards the trends that is currently prevailing in
the market.
 Because of the false perception about the clothing , the company is not
much In trends among the young customers.
 Marks and Spencer is also involved in selling the ready meals form past
many years due to the advancement in the food technology which have
positive impact on the company.

Continue…
 Technological factors:
 The scope of technology is increasing rapidly with the changes in the
business environment and it is very important for the company to
adopt the latest technology its operations.
 The company in order to survive in the ,market and compete against
the competitors have to adopt the latest technological services.
 Bring the one of biggest and leading retailers have adopted the latest
technology and provided various number of self-service checkout
systems where the company has expanded its business globally.

Continue…
 Legal factors
 In order to operates its business in domestic and international market , the
company as to comply with various laws and regulation imposed by the
government.
 The regulations can be related to the health and safety, consumer right,
environmental related laws etc.
 Environmental factors
 In order to become the most luxurious brand the company has focused on
sustainability which help the company to compete in the market.
 The company has focused on creating more sustainable products considering to
preserve the environment.