Marks & Spencer Promotion Analysis: FY021 Business Studies Assignment

This portfolio assignment delves into the promotion strategies employed by Marks and Spencer (M&S), a key element within the 4Ps of the marketing mix. It highlights how M&S has leveraged promotional activities to secure a significant market share in the UK retail industry. The assignment emphasizes the role of the marketing team in executing these strategies, particularly the increasing utilization of digital marketing tools to enhance performance. It further discusses the company's adoption of modern promotional tactics, including TV advertising, social media engagement, and celebrity endorsements. The analysis concludes that M&S's effective promotional activities have been instrumental in attracting new customers and maintaining its competitive edge in the international retail landscape. Desklib provides access to similar assignments and study resources for students.

PROMOTION
INTRODUCTION
This poster has based on promotion aspect of the Marks and Spencer (M&S). In the 4Ps of marketing mix strategy, promotion is one of the major elements. This
element of marketing mix gives opportunity to company for promoting their products and services at the large scale. Some major marketing tactics also has mentioned
in this poster which this company uses in its promotional activities.
PROMOTION
Marks and spencer (M&S) has gained very large market share in retail industry of the United Kingdom,
with the support of it extra-ordinary promotional activities. Mainly marketing team of the company is
responsible to conduct these all activities to promote company’s products and services at the large scale.
Currently marketing team of company is taking huge advantage from digital marketing tool. Nowadays
digital marketing plays very great role to this company which is contributing in increasing its all over
performance. Top-level management of M&S believes is using modern and latest promotional strategies in
their daily operations. This mind-set of existing management day by day increasing productivity of the
company in international retail industry. Currently promotion is one of the major functions for a business or
company. The management M&S has highly focused on its promotion aspect. It has given special
instructions to their marketing department for using different ways in promotional processes. For example;
TV advertising, newspaper, holdings, banners, social media, sponsorship etc. On the other side, many times
marketing team of company has hired some popular personalities also for promoting own brand at the large
scale. These personalities are plays very great role in promotional activities of company (Bi, Teo and Yao,
2020). Currently marketing team of company is too actively managing official social media pages or
handles of company on different social media platforms, like; Facebook, Instagram and Twitter etc. Existing
promotional activities of M&S are very productive, because this company enables to attract lots of new
customers towards brand through its promotional activities.
REFERENCES
Bi, S., Teo, C. P. and Yao, D., 2020. Promotion Design with Path Dependent Network Effects. Available at SSRN 3546460
CONCLUSION
It can be concluded that promotion element of
marketing mix strategy is playing very productive role
to the Marks and Spencer. Currently the company is
able to gain large market share in the UK’s retail
industry with the support of its effective promotional
activities.