Globalization as a Driver of Business Success: Marks & Spencer

This case study investigates the role of globalization in driving business success, focusing on Marks & Spencer as a prime example. The research aims to identify how globalization influences international business success through a detailed analysis of Marks & Spencer's growth. It examines the concept of globalization, analyzes its impact on the company's business growth, and identifies potential risks associated with globalization that may affect Marks & Spencer's business activities. Key findings from the research include insights into the benefits gained by Marks & Spencer through international market expansion, such as quick access to advancements, increased sales performance, and better approaches to business opportunities. The study also assesses how business expansion at an international scale contributes to gaining a competitive advantage. The recommendations provided advise the management team of Marks & Spencer to develop effective strategies for international trade and to revise their recruitment process to include multilingual candidates, enhancing their global operations. This case study provides a comprehensive overview of globalization's impact on Marks & Spencer, offering valuable insights for understanding international business dynamics.