Marks & Spencer's Organizational Structure & Global Expansion BAM4009

This presentation provides an analysis of Marks & Spencer's organizational structure and its suitability for international expansion. It examines the benefits of divisional and flat structures, the functions of the company, and the impact of digital technologies on its expansion strategy. The presentation also covers product strategy, trade barriers, organizational capabilities, and food services. It concludes that the company's organizational structure and functions are suitable for expansion, leading to new customers and improved brand awareness. The presentation also touches upon the negative impacts of technological advancements, such as increased competition and negative social media presence. References to various academic articles are provided to support the analysis.

BUSINESS ENVIRONMENT

TABLE OF
CONTENTS
• Introduction
• Spencer organization marks &structures
• Benefits of divisional structure in expansion
• Benefits of flat structures FOR EXPANSION
• Functions of marks & spencer
• Suitability of functions in expansion
• Technological impact on the expansion strategy
• Product strategy
• Trade barriers
• Organizational capabilities
• Food services
• Negative impact
• Conclusion
• References

INTRODUCTI
ON
•ORGANISATION STRUCTURE REFERS TO THE ACTIVITIES OF THE COMPANY THAT ARE OUTLINED IN
ORDER TO ACHIEVE THE GOALS AND MISSION OF THE ENTERPRISES.
•THE CURRENT REPORT WILL BE BASED ON MARKS AND SPENCERS (M&S), WHICH FALLS UNDER THE
CATEGORY OF LEADING INTERNATIONAL FASHION BRAND IN UK (M&S., 2022).
•THIS REPORT DISCUSSES THE ORGANISATION STRUCTURE OF THE COMPANY THAT HAS INFLUENCE ON
THE FUNCTIONING OF THE ORGANISATION. THE TECHNOLOGICAL DEVELOPMENT HAS A GREAT IMPACT
ON THE DAY TO DAY OPERATIONS OF THE COMPANY.

SPENCER ORGANIZATION
MARKS &STRUCTURES
 Organizational structure refers to an outline of activities which
instructs an organization in order to achieve goals of the company.
Structure also describes the way information flows into an
organization.
 Divisional structure - marks and spencer follows divisional structure
as they have various divisions such as clothing, home products &
food products.
 Target in each division - in clothing division they target both adult
males and females with formal or occasional clothing.
 Flat management structure - they also have flat management
structure which motivate their employees to provide their opinion as
it consist of restricted level.

BENEFITS OF DIVISIONAL
STRUCTURE IN EXPANSION
 Cater to large market - as the marks & spencer caters
to large market they will fulfil the needs of consumer
at increasing rate.
 Improvement in brand awareness & image - as the
company expand they can improve the brand awareness
as they are communicating with the large population.
This will improve brand image as well if the company
is solving the issue of the consumer.

BENEFITS OF FLAT STRUCTURES FOR
EXPANSION
 Positive attitude and innovation - The flat structure will be
beneficial while expanding as it will ensure that the
consumers are getting various innovative product which will
keep them engage.
 New Talent - This structure will also help the company to
gain new talent in the organization who will bring various
new ideas for the organization which is beneficial for the
company.

FUNCTIONS OF MARKS
& SPENCER
 There are various functions of Marks & Spencer which are shows there work
such as:
 Purchase — This function of Marks & Spencer does the purchase of the raw
materials, machines, stationary, machinery and various things which are
necessary for the business to run smoothly.
 Manufacturing — Marks & Spencer manufacture various products according to
the demand of the market.
 Marketing — In marketing functions Marks & Spencer has to consider which
platform is suitable for the marketing of their products, which can help to
maintain effectiveness and efficiency in the business.

CONTINUED…
 Finance — This function of the Marks & Spencer helps them
to record their transaction properly.
 Human Resource — Human resource department helps the
Marks & Spencer to employ talented candidate.
 Sales — Sales department of Marks & Spencer helps the
companies by selling their products to the end consumer.

SUITABILITY OF
FUNCTIONS IN EXPANSION
 Opportunities and reduction in cost - The purchase and manufacture
department might gain sort of advantage in the prices and can lower the
cost of the products.
 Increase in profit and talented employees - Sales department function
will help the company to increase their profit margin by increasing the
sales of the company.
 Change in taxes & Price setup - Finance department will also help when
the taxes and duties are involved as they can evaluate those from before.
 New Target Place - The marketing department will ensure various places
for the company to open its store and get more amount of customers.

TECHNOLOGICAL IMPACT ON THE
EXPANSION STRATEGY
 This technological development will ensure the growth in the delivery process
of the company. There is an extensive review of the development in the
technology of the (M&S). The changes in the technology are as follows:
 It has created new technology operating model.
 It has collaborated with the tata consultancy services.
 It has made improvement in the delivery procedure of the products of the
company

CONTINUED…
 Increasing digitalization has made the development of the organization easier. As M&S is
a fashion brand, so it needs promotion and advertisement for its product across the world.
 More increasing its sale the m&s has adopted the strategy of analysing the taste and
preferences of the customers.
 The standardization of the products in the international market across the world for
meeting the specific need and requirement of the consumers (van dijk, and et.Al., 2018).
 The digitalization has also made it convenient for the consumers to order their products
through online mode (schatzberg, 2018).

PRODUCT STRATEGY
 Digitalisation has helped in the production of the new and unique products for the customer and
innovative design for the customers that are buying its products from the different countries (holdich,
2020).
 The digitalization has supported the innovation and development across the globe.
 The company can gain information of the taste and preferences of the customers through crowdsourcing is
a common method.