Marks and Spencer: Globalisation's Impact on Marketing and HR

This report investigates the positive economic, cultural, and ethical impacts of globalization on the marketing and human resource functions within Marks and Spencer, a UK-based retail firm aiming for global expansion. The project includes a project management plan outlining aims, objectives, costs, scope, and timelines. A work breakdown structure and Gantt chart are provided to visualize the project's progress. The research employs a mixed-methods approach, utilizing both qualitative and quantitative research methods, with an interpretivism research philosophy and a descriptive research design. Data collection involves primary and secondary sources, and thematic analysis is used for data analysis. The report also addresses ethical considerations and presents a questionnaire used to gather data from managers. The analysis of the research data reveals key themes, such as managers' awareness of globalization, and the questionnaire results are interpreted. Recommendations are provided based on the research findings, and a reflection on the project concludes the report.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Project aim and objectives..........................................................................................................1
Project Management plan............................................................................................................1
Produce a work breakdown structure and Gantt chart...............................................................3
TASK 2............................................................................................................................................6
Carry out a research by applying qualitative or quantitative research method...........................6
P5 Analysing the research data ..................................................................................................9
TASK 3..........................................................................................................................................19
Recommendations.....................................................................................................................19
TASK 4..........................................................................................................................................25
Reflection..................................................................................................................................25
CONCLUSION..............................................................................................................................27
REFERENCES..............................................................................................................................29

Title: “The Positive economic, cultural and etical impact of globalisation on marketing and
Human resource within Marks and Spencer”
INTRODUCTION
In this era of globalisation, every company wants to be on top and gain high competitive
advantage as well. Therefore, the report main aim is to determine the Positive economic, cultural
and etical impact of globalisation on marketing and Human resource within Marks and Spencer”
. The chosen firm for this report is Marks and Spencer, which is retail firm in UK and as it wants
to expand at global level, the report will help to describe the task direction idea that includes
cost, quality, communication and scope. Further, by using primary research, report will help to
attain the aims and objectives and then provide recommendations as well.
TASK 1
Project aim and objectives
Aim: “ To investigate the Positive economic, cultural and ethical impact of globalisation on
marketing and Human resource within Marks and Spencer”
Objectives:
 To understand the idea of Globalization.
 To determine the positive economic, ethnic and social impact of globalization on
Marketing and Human Resource functions of Marks and Spencer.
 To suggest the ways through which company can gain economic benefits be expanding at
global level.
Background: Economic process is the simple process of action and desegregation of
different institution at intercontinental plane. Further, while operating globally, the company also
faces different issues regarding communication barrier and economic factors, cultural issues. In
the same way, study is also based upon the some key aspect and their impact which affect
positively while company operating globally. The report is based upon a case study of Marks and
Spencer, which is star retail marque in UK and currently it has more than 900 stores at
worldwide level. In the same way, research report assist to describe the key aspect of
globalization such as economical, ethnic and right and its impact upon the concern role as well.
Project Management plan
Project Purpose: The main purpose of the report is to describe to Positive economic, cultural
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and ethical impact of globalisation on marketing and Human resource
within Marks and Spencer so that it can easily grow its business at world
plane and determine the actual resource, cost and quality of material that is
required for the completion the project (Brenkert, 20196).
Project Cost: It is the overall project cost which is required in order to complete the
project and that is £650.
No. Details Amount
1 Stationery £100
2 Wages £250
3 Travelling £60
4 Contingency expenses £80
5 Other expenses £160
Total £650
Project Scope: This research report helps to determine the positive impact of economic,
cultural and ethics upon business function. The scope of this project is such
that it helps in the expansion of business and determine the ways through
which the business can operates at global level. Such that it will also help a
business to quick access different positive key aspect that helps a business
to provide success (Kerzner, 2019).
Project Time
frame:
The time frame for this research project is 12 weeks from the 4th June
onwards.
Project quality: Quality is vital because it helps to make the project successful and
measurable. Such that the tools and techniques which are used during the
project should be in measurable terms and the resources which are used
must be in good quality so that it helps to attain the purpose of the research
(Werhane, 2019).
Project
communication:
It is the main key element of the report in which a poor communication
makes the plan unsuccessful and project success is also depend upon an
effective communication and improving the communication helps to
maximizes the success and minimizes risk. Thus an effective
communication will help to complete the research report (Fleming, 2019).
Further, the project manager should contacts to stakeholders and when the
issue arises, they should try to solve this for the completion of the research
report.
2

Project Risk: No. Risk / Issue Proposed Solution
1 Absence of high staff An alternative staff members should be
hired to cope this situation.
2 Lack of cooperation on
part of team members due
to leadership style of
Project Manager
The project manager should opt
situational or contingency leadership
style that helps to maintain cooperation.
3 Owing to circumstances
beyond your control you
fail to deliver the project
to M&S in the agreed
period of time.
Work schedule should be followed and
every task should be done at prescribe
deadline (Kliem and Ludin, 2019).
4 Poor communication Training and meetings should be
conduct for effective interaction.
Project
Resources:
The research report require some physical resources such as chair, desk and
stationery in order to complete the report. On the other side, it also require
human resource such as administrator, accountant who help to reach the
aim and objectives in prescribe deadlines. Moreover, some financial
resources which is as describe in the budget is also required for completion
of aim and objectives.
Produce a work breakdown structure and Gantt chart
Work breakdown Structure:
3

Illustration 1: work breakdown structure
Gantt Chart:
4

5

TASK 2
Carry out a research by applying qualitative or quantitative research method
Quantitative research Qualitative Research
 This Is used todevelop the
understanding on human and social
science in order to determine the way
people think (McNabb, 2015).
 This is Subjective approach and inquiry
is process oriented.
 This method is used to generate the
numerical data and some hard facts by
using some logical and mathematical
techniques.
 It is objective approach and result
oriented
Research Philosophy: It is the content active the mode in which the data is gathered and
analysed and even it is mainly help to reflect the researcher's assumptions (Harris And et.al.,
2019). There are four sorts of Research Philosophy such as Interpretivism, Realism, Pragmatism
and Positivism.
Among all, researcher chooses Interpretivism research philosophy because it involves
researcher to construe the component of a survey and this also incorporate the quality curiosity
into a study. Further, this also helps to accomplish the purpose such as to Positive economic,
cultural and ethical impact of globalisation on marketing and Human resource within Marks and
Spencer (Research philosophy, 2018).
Research design: It is the set of methods and process that is used to implement the plan
and also ensures that the data that will obtain will help to answer the questions. Further it also
refers to the overall strategy that is used to integrate the different components to ensure that the
aim and objectives are attain. It is of two types such as exploratory and conclusive research
design.
Among two, researcher chooses descriptive research design under exploratory research
design that helps to generate the insights about the situation and provide hypothesis results. This
method further assist to attain the aim i.e. to investigate the a Positive economic, cultural and
ethical impact of globalisation on marketing and Human resource within Marks and Spencer
6

Data Collection: It is the systematic approach that is used too collect or analyse the data
from different sources in order to complete the project. Further, there are two types of data which
is used by the researcher such as primary data collection and alternate collection aggregation
(Ferrell and et.al., 2019). In primary methods, the information is directly obtain from the first
hand source such as surveys and observation and on the other side, secondary data collection
methods are those information which is collected from articles and books and newspaper.
Therefore, researcher will chooses both type of data collection methods in order to achieve the
aim that is Positive economic, cultural and ethical impact of globalisation on marketing and
Human resource within Marks and Spencer.
Data Analysis: It is the procedure of examine, analysing and transforming the
information with a purpose of cover some useful information and also support the decision
making as well. There are two types of information investigation, qualitative and quantitative
data analysis (Bell, Bryman and Harley, 2018).
For the research report, researcher chooses thematic under qualitative data analysis
because it helps to collect the information in non- numeric form and to attain the aim of report
i.e. to investigate the Positive economic, cultural and ethical impact of globalisation on
marketing and Human resource within Marks and Spencer.
Sampling: It is the simple procedure that is in use in which a preset figure of observation
is taken from the large grouping of people. There are two kind of choice such that probability
sampling and non- probability sampling (Khan and Naguib, 2019).
Among this, researcher chooses simple random sampling under probability sampling and
chooses 20 managers of Marks and Spencer to order to accomplish the aim such that to investigat
Positive economic, cultural and ethical impact of globalisation on marketing and Human
resource within Marks and Spencer
Ethical Consideration:
 The participants should not be subject to harm in any ways.
 The investigator should also get full permission from therespondents to a study (McNabb,
2015).
 Adequate level of confidentiality should be maintained and there should not be any
miscommunication or mislead the information.
 Data privacy act should be followed while representing the data.
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Questionnaire
Questionnaire
Name:
Age:
Gender:
1 Are you aware with the concept of globalization?
 Yes
 No
2. Does company facing any ethical issues in its marketing functions?
 Yes
 No
3. Do you think M&S policy is eco- friendly and accommodative to employees with different
cultural orientation?
 Yes
 No
4. Are you comfortable with the working culture of Marks and Spencer?
 Yes
 No
5. Did the HR of the firm uses effective strategy for enhancing the company's current situation?
 Yes
 No
6. Does HR of Marks and Spencer policies follows the laws and regulation in ethical manner?
 Strongly agreed
 Agreed
 Disagreed
 Strongly disagreed
7. Do you think that the organization is operate in socially responsible manner?
 Strongly agreed
 Agreed
 Disagreed
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 Strongly disagreed
8. Are you satisfied with the rules and regulation of Marks and Spencer?
 Strongly agreed
 Agreed
 Disagreed
 Strongly disagreed
9. Which of the following types of misconduct were you suffering from?
 Abusive behaviour
 Safety violation
 Stealing
 None of these
P5 Analysing the research data
Theme 1: Majority of managers aware of the conception of Globalization
1 Are you aware with the concept of globalization? Frequency
Yes 16
No 4
9

Interpretation: From the above, it has been understood that bulk of the director of
Marks and Spencer says that they know the concept of globalization, it is so because the quoted
firm is operating at global level. Out of 20 managers, 16 respondents states that they know the
concept of globalization while only 4 states that they did not know about it.
Theme 2: Majority says that company facing any ethical issues in its marketing functions.
2. Does company facing any ethical issues in its marketing functions? Frequency
Yes 18
No 2
10
Yes No
0
2
4
6
8
10
12
14
16
16
4
Column B