Business Report: Globalisation's Impact on Marks and Spencer

This report provides a comprehensive analysis of the impact of globalisation on Marks and Spencer (M&S), a prominent global retailer. The report begins with an introduction to globalisation and its opportunities for businesses, setting the stage for a case study on M&S. Task 1 focuses on devising project aims and objectives, including a research aim to evaluate the economic, cultural, and ethical impacts of globalisation on M&S. It also includes a project management plan outlining costs, scope, time, and risk factors, along with a work breakdown structure and Gantt chart for project execution. Task 2 details the research methodology, employing both qualitative and quantitative methods, primary and secondary data collection through questionnaires. Task 3 presents the analysis of the collected data, with interpretation of themes such as gender, age groups, household size, and employment status. The data is presented in graphs and interpreted to understand the respondents' perspectives on globalisation. Finally, Task 4 reflects on the value of the research in meeting the stated objectives. The report concludes with a summary of findings and references.

Managing A
Successful Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise project aims and objectives for a chosen scenario.....................................................1
P2 Produce a project management plan......................................................................................2
P3 Produce a work breakdown structure and a Gantt chart........................................................3
TASK 2............................................................................................................................................5
P4 Carry out small-scale research by applying qualitative and quantitative research methods..5
TASK 3............................................................................................................................................9
P5 Analyse research and data using appropriate tools and techniques.......................................9
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................19
TASK 4..........................................................................................................................................20
P7 Reflect on the value of undertaking the research to meet stated objectives........................20
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22

INTRODUCTION
Globalisation is considered as the procedure of integration among organisation,
government and people beyond the national boundaries. The concept have provided various
business opportunity to companies who could easily expand their business in international
market without facing much difficulties. Present report is based on Marks and Spencer, a popular
retailer across the world who provides high quality of clothing to its customers. This company is
headquartered in London, United Kingdom and was incorporated in 1884 by Sir Michael Marks
and Thomas Spencer (Amponsah-Tawiah, 2015). This report will cover up suitable aims and
objective which help researcher in completing this project. It will also include description about
project management plan that helps an investigator in completing overall project in effective
manner.
TASK 1
P1 Devise project aims and objectives for a chosen scenario
Concept of globalisation have enhanced number of opportunities for large as well as
small scale companies as they are now able to approach new market without any difficulty.
It ultimately helps businesses in improving probability and revenue stream by indulging into
business activities at international level. In context to Marks and Spencer, the company is
one among the largest retailers in the world. This company is popular for its high quality
clothing section which provides better living experiences to customers (Crane and Matten,
2016) . This company is already providing its services in various countries and its top
management is planning to expand its business in leftover nations too. In this regard, Marks
and Spencer have conducted an research on Globalisation in order to understand its positive
economic, cultural, ethical impact of Globalisation on different business functions of
company . Therefore, for this research, investigator have prepared aims and objectives
which will provide knowledge about the positive impact of globalisation on different
business functions of Marks and Spencer. These prepared aims and objective have been
defined as below:
Research aim
1

To evaluate the positive economic, cultural, ethical impact of globalisation on different
department of organisation. A case study on Marks and Spencer.
Research Objective
 To determine the concept of globalisation
 To analyse implication of globalisation on different department of Marks and Spencer
 To evaluate relationship between business growth and globalisation
Research questions
 What is the concept of globalisation?
 How to analyse the implication of globalisation on different department of Marks and
Spencer?
 How to determine relationship between business growth and globalisation?
P2 Produce a project management plan
Project management plan determined a formal and approved document that used to
manage project execution. Project management plan surrounded by the number of elements
that present in project management like scope, size, schedule , cost quantity , risk
communication factors etc. ( Cummings and Worley, 2014). in context of M&S managers
developing new tools and techniques which are very useful for company. There are different
key factors of project management plan have been given below:
Cost: It is an amount of money or funds that require to implement in a different
manner. In context of, M&S manager needs to analyse cost or budget that have to be spend
on a specific assignment or project. So the cost is fixed by researcher will be approximately
3000 on the other hand cost include by organization is to be around 11000.
Scope: It is a very important term where task is required to fulfil goals and objectives
in a effective manner and also helps in increasing the productivity ( Daft, 2015) . As per the
M&S it has some factors related to globalization that are require to making better quality of
goods.
Time: It is the schedule for a project to reach completion, in context of M&S,
company can take 2 or 3 months for expand their business in a global market. Whereas,
research may take 1 month to complete goals and objectives.
2

Quality: This is an important part of research that refers to the quality of policies and
relevant procedure to the project ( Friedman, 2017) . As per the M&S, leaders and managers
are responsible to deliver better quality of goods and services.
Communication: It is an important term where M&S transfer their thoughts and
ideas of individuals. That influenced the customers from their product and good services.
Risk: it is a big factor for every organization because each industry have risk factor
in present time. As per the company ratio managers have evaluate the condition of
workplace.
Resources: It is also an necessary part of research where M&S require raw material,
money, labour force, technology, plant and machinery etc. It helps in achieving goals and
objective and increase brand image globally.
P3 Produce a work breakdown structure and a Gantt chart
Work Breakdown Structure
Work breakdown structure is considered as the method which divides complex tasks
and problems into smaller sub sections. It is mainly used in researches for converting large
tasks into small number of works that could be easily managed by researchers and helps
them in finishing off their work in effective manner ( Igarashi and Saito, 2014) . It is
considered as the outline map for employees of a company who can execute their business
activities in effective manner.
3

Gantt Chart
Gantt chart is the graphical representation of overall project schedule. The chart
simply illustrates planning, monitoring, reviewing, coordinating of the specific project tasks.
It also reflects time limit or used time for specific task which have been consumed by
investigator while completing chosen project.
4

TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
For conducting an effective research, it is essential for researcher to evaluate
research methodology for purpose of conducting an effective research. It can be said that an
effective research methodology supports researcher in finding out required information
which contributes in completing it in effective manner ( Karadag, Kiliçoglu and Yilmaz,
2014) . It has been identified that there are two types of research method by investigator
reaches an appropriate outcome of research. Both of these methods are defined as below:
Qualitative research: Qualitative research method mainly focuses on finding out
conclusion of conducted research based on human perception. Basically, researcher gathers
information from respondent so that they could easily represent their thoughts effectively to
researcher. This helps investigator in completing research on chosen topic effectively.
Quantitative research: This research method is mainly based on numerical figures
and statistical data. Quantitative method is basically used by investigator in order to give
meaningful result to the specific research by using mathematical formulas and algorithms.
In the present research, investigator have adopted Qualitative research in order to
find out feasible and authentic outcome of this research in effective manner.
Primary method: It is the method of data collection in which investigator collects
information from respondents by personally interacting with them. In this collected data is
completely raw and authentic which provide best possible outcome of research ( Kennedy,
Welch and Monshipouri, 2017) . Primary data can be collected by using different sources like
interviews, Questionnaire, focus group, field trials, survey etc. Even though, it is a time
consuming method but it helps in approaching authentic information.
5

Secondary method: Secondary method of research provides information based on
the work of someone else that has been done by them in past. It can be said that, researcher
adopts this method for completing their research within the time limit effectively. This data
can be collected from variety of sources from published data like online articles, books,
Journals, newspapers, magazines and so on.
In this project, investigator have collected information from both the primary as well
as secondary sources of data collection for completing this project within the limit along
with Quality.
Data collection:
Questionnaire
Questionnaire
Q 1) Are you male or female?
a) Male
b) Female
Q 2) Please specify your age group.
a) 18-29
b) 30-40
c) 41-50
d) 51-60
e) 61+
Q 3) How many people in your household?
a) 2-3
b) 3-5
c) 5+
Q 4) What is your employment status?
6

a) Student
b) Unemployed
c) Full time employee
d) Self employed
e) Retired
Q 5) Who is your favourite retail brand?
a) Zara
b) H&M
c) Marks & Spencer
d) Primark
e) Next
f) Other
Q 6) What is important to you, when you go shopping?
a) Brand
b) Price
c) Quality
d) Comfort
Q 7) How often do buy from M&S?
a) Daily
b) Weekly
c) Monthly
d) Yearly
e) Other
7

Q 8) What do you buy from M&S?
a) Food
b) Cloths
Q 9) Where do you buy?
a) Online
b) In the shop
Q 10) What is your pay method?
a) Cash
b) By card
c) Store card
Q 11) Where do you think M&S clothing is made?
a) UK
b) Europe
8

c) China
d) Bangladesh
Q 12) Is M&S food Source from?
a) UK
b) Europe
c) Asia
d) Others
TASK 3
P5 Analyse research and data using appropriate tools and techniques
Theme 1: Are you male or female?
9
18-29 30-40 41-50 51-60 Above 61
0
2
4
6
8
10
12
14
16
18
11
17
7
5
0
Column B

Male 20
Female 20
Interpretation - From the above specified graph it is analysed that there are total 40
respondents for the research. Out of these 40 respondents, 20 of them are male and 20 of
them are female. These people are asked about concepts of globalisation and factors
affecting this concept. Researcher asked to selected respondents about their gender.
Theme 2 : Please specify your age group.
18-29 11
30-40 17
41-50 7
51-60 5
Above 61 0
10
Male Female
0
2
4
6
8
10
12
14
16
18
20
20 20
Column B

Interpretation - From the above graph it is analysed that out of 40 respondents, 11
people are falling under age limit of 18-29 years, 17 are under 30-40 years of age, 7 people
are of age between 41- 50 years and 5 respondents are of 51-60 years. In this research the
investigator take participation of people of different age group and wants to know their
perspective about globalisation. Researcher asked the age of every individual participated in
survey.
Theme 3 : How many people in your household.
2 to 3 14
3 to 5 17
Above 5 9
Interpretation : From the above specified graph it is concluded that out of total 40
respondents, 14 people are having 2-3 people in their household. There are 17 people who
are having 3-5 members in family and there are 9 people who are having more than 5
members in the household. Participants selected for research are asked about the number of
family members they posses.
11
14
17
9
2 to 3
3 to 5
Above 5

Theme 4 : What is your employment status.
Student 5
Unemployed 2
Full time employee 27
Self employed 6
Retired 1
Interpretation – From the above graph, it is interpreted that the employment status of
M&S is student rate has 5%, Unemployed peoples have status of 2% , The Full time
12
Student
Unemployed
Full time employee
Self employed
Retired
0
5
10
15
20
25
30
5
2
27
6
1
Column B

employee of M&S organisation have the status 27%, self employed are 6 and along with
this, 1% peoples has the status retired.
Theme 5 : Who is your favourite retail brand.
Zara 10
H&M 11
Marks and Spencer 9
Primark 1
Next 6
Other 10
Interpretation – From the above graph, it is interpreted that peoples mostly love the
products of H&M, as this retail enterprise has the highest rate among all the companies
working and dealing in retail industry. The H&M company has rate of 11 as compare to
13
Zara
H&M
Marks and Spencer
Primark
Next
Other
0
2
4
6
8
10
12
10
11
9
1
6
10
Column B

Zara, as it has 10 rate, The chosen organisation M&S has the rate of 9, 9% of peoples loved
the products and clothes of marks and Spencer.
Theme 6 : What is important to you, when you go shopping.
Brand 3
Price 12
Quality 31
Comfort 13
Interpretation – From the above graph, it is interpreted that, when the customer goes
to buy the products, the thing which is important while shopping is quality of the products
for the customers. 31 % of peoples give preference to the quality of goods and 13% of
people prefer their comfort zone and 12 % of people are worried about the prices and only
3% of mass has the importance of brand of products.
Theme 7 : How often do buy from M&S.
14
Brand Price Quality Comfort
0
5
10
15
20
25
30
35
3
12
31
13 Column B

Daily 0
Weekly 6
Monthly 14
Yearly 14
Other 7
Interpretation – From the above graph, it is evaluated that no one as this much time
to buy the products daily, so the status of daily buying the products is 0, while if the
researcher talk about the monthly and yearly status, this has 14 rate, mostly peoples are very
fond of buying clothes and some are too foodie, so the monthly status is correct as they
prefer to buy monthly and at weekly status of buying the products is 6, rest of the peoples
comes in other as they buy in two or three years.
Theme 8 : What do you buy from M&S.
Food 29
15
Daily Weekly Monthly Yearly Other
0
2
4
6
8
10
12
14
0
6
14 14
7
Column B

Clothes 18
Interpretation – From the above graph, it has been interpreted that, most of the
peoples prefer the food products to buy from M&S, as they has highest rate as compare to
clothes products. The rate among 47 respondents, 29 are buying food products and rest are
buying clothes.
Theme 9 : Where do you buy.
Online 4
In the shop 37
16
Food Clothes
0
5
10
15
20
25
30
29
18
Column B

Interpretation – From the above graph, it has been interpreted that, among 41
respondents , the 37 peoples prefer to buy the products from the shop itself, and rest are
buying the m&S products online.
Theme 10 : What is your pay method.
Cash 9
By Card 37
Store Card 0
17
Online In the shop
0
5
10
15
20
25
30
35
40
4
37
Column B

Interpretation – From the above graph, it is evaluated that the payment method of
buying the products of M&S is by card, as in current time, no one is carrying cash with
them, so 37 % of peoples prefer to do the payment by card.
Theme 11 : Where do you think M&S clothing is made.
UK 9
Europe 10
China 11
Bangladesh 17
18
Cash By Card Store Card
0
5
10
15
20
25
30
35
40
9
37
0
Column B

Interpretation – From the above graph, it is interpreted that according to the 47
respondents most of the products of M&S are made in Bangladesh, and then in china and
then in Europe and less in UK.
Theme 12 : Is M&S food Source from?
UK 17
Europe 23
Asia 1
Other 3
19
UK Europe China Bangladesh
0
2
4
6
8
10
12
14
16
18
9
10
11
17
Column B

Interpretation – From the above graph, it is interpreted that, the food source of M&S
is Europe and then according to 17 respondents, the source is UK and 1% said about Asia nd
the rest are others.
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions
M&S is one of the British multinational retailer company, their headquarter in
Westminster in London that specialises in selling clothing, home products and luxury food
products. There are some recommendations to increase their future growth :
 Training and Development programme: it is concerned with better performance of
individuals or groups in an organization ( Kotler and et. Al, 2015). It helps in remove
performance errors in employees and it is very important to great stability, flexibility for
future growth in the firm, so that employees can focus on their job and they can also learn
20
UK Europe Asia Other
0
5
10
15
20
25
17
23
1
3
Column B

requirement skills or knowledge which is helpful to enhance future growth of the firm
globally.
 Recruitment and Selection: This is very helpful source for industry growth because
it is a plan where manager analysed or described the vacancy in their company. It is a
process where strategy is prepared for hiring the resources. Lastly, manager decides
strategy to adopt for recruiting the potential candidates for the industry. Through this
employees can increase their knowledge and level of working performance. It helps
in enhance company's growth and stability and also helps in achieve targeted goals
and objectives in a effective manner.
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objectives
Throughout my overall journey of this research, I have gone through many
experiences some of them were positive as well as negative. At the starting time of this
research, I was very excited about the project but when I have engaged into its activities it
was difficult for me to deal with all of a sudden situations ( Low, Abdul-Rahman and
Zakaria, 2015) . In this, I have initially formulated aims and objective for covering up overall
work of mine in the right direction. I have used both the primary as well as secondary
method of data collection in order to gather authentic information for my project. In
primary method I have chosen Questionnaire in which I have prepared around 12 questions
for 40 respondents. This have helped me identifying different perception of respondents
which will contribute in obtaining research outcome. Whereas, in secondary method, I have
used books and Journals to grab information. From the overall experience, I have realised
that provided time limit for this research was not sufficient as the chosen business concept is
very broad ( Spring, 2014) . Along with this, I have also faced issues related to respondents
because they were not giving me accurate information as they were thinking that it is time
wasting activity. But while evaluating overall experience, I have identified that I have
learned many skills like communication, analytical skill and many more which have helped
21

me grooming myself. Therefore, it can be said that this research will help me conducting
more effective research in future.
CONCLUSION
From above mentioned project, it has been analysed that managing business for making it
successful is a difficult task. It has been identified that globalisation is broad concept which have
raised business opportunities for large scale company. It can be said that aims and objectives are
the most essential part of every research which guide overall team about research work in
effective manner. For this research, investigator have used both the primary as well as secondary
methods for gathering suitable and authentic data. In addition to this, it can be said that an
effective project management plan is helpful in covering overall aspects of projects effectively
and also contributes equally in completing it in a effective manner.
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