Analysis of Growth Opportunities: Marks and Spencer Report

This report provides a comprehensive analysis of growth strategies for Marks and Spencer. It begins with an introduction highlighting the importance of growth planning for businesses, particularly in the context of a multinational retailer like Marks and Spencer. The report then delves into evaluating growth opportunities using frameworks such as the Boston Consulting Group (BCG) matrix, the GE-McKinsey matrix, and the Ansoff growth vector matrix. It assesses Marks and Spencer's product portfolio, identifying stars, question marks, cash cows, and dogs, and suggests appropriate investment strategies. Furthermore, the report explores various sources of funding available to businesses, outlining their benefits and drawbacks, and recommends suitable funding options for Marks and Spencer. The report also includes a business plan for growth, incorporating financial information and strategic objectives, as well as an assessment of exit or succession options for small businesses, providing recommendations for Marks and Spencer's context. Finally, the report concludes with a summary of key findings and recommendations.

Planning For Growth

TABLE OF CONTENTS
Contents
INTRODUCTION...........................................................................................................................1
Project 1...........................................................................................................................................1
Evaluating for growth opportunities and key considerations to justify with Marks and Spencer
.....................................................................................................................................................1
Evaluate growth opportunities through Ansoff growth vector matrix.........................................3
Options of growing with range of analytical frameworks for competitive advantage to Marks
and Spencer..................................................................................................................................5
Sources of funding with benefits and drawbacks available in the business................................5
Potential sources of funding and appropriate source of funding for Marks and Spencer............8
Project 2...........................................................................................................................................8
P4. Business plan for growth including financial information and strategic objectives.............8
M3 Potential sources of funding for appropriate source of funding for the organization.........10
P5 Assess exit or succession options with benefits and drawbacks of small businesses..........11
Exit or succession option for small business by making valid recommendations.....................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Growth is an important factor of all organisations. To sustain in market and increase market
share growth of company is necessary. For growth of business proper execution of planning is
necessary. Growth planning is a strategic activity of business that enables the company to plan
and track the growth of business to increase their revenue and market share. With the proper
planning of strategies and objectives organisation achieves the growth (Vitez, 2021). Marks and
Spencer is a multinational retailer company that offer clothing, home and food products mostly
of their own brand name. Marks and Spencer selling their products in around 1463 countries and
have subsequent growth in market. Company has over 78000 employees all over the world.
In this report discussed about growth opportunities of Marks and Spencer with the help of
BCG matrix, Mckinsey matrix and Ansoff matrix. Assess about different sources of funding with
their drawbacks, benefits and design business plan for company that involves strategic objectives
and financial information also succession option or assess exit for small business with their
drawbacks and benefits.
Project 1
Evaluating for growth opportunities and key considerations to justify with Marks and Spencer
Boston consulting Group
It is also known as growth market share matrix. It is designed to help company by
strategic planning for long term for growth opportunities by review portfolios of company’s
product and decide according to it where to discontinue, develop and invest in the product. The
matrix is divided into 4 quadrants that are cash cows, question mark, stars and dogs that help to
analyse market growth and relative market share. Marks and Spencer growth opportunities with
the help of BCG matrix are:
Stars
Star helps to analyse the products of company that have high growth in market and also
have high market share. Marks and Spencer is a star in its products portfolio (Agenda, 2018).
Company launches its website and started using E-commerce platforms that are more effective
way to sold the products online during the time of covid and process its one million products
daily establish great potential for growth. It’s a good opportunity for company to grow with
online selling of products.
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Question Marks
Question mark or problem child helps to analyse the product of company that have low
market share and high market growth. Local food strategic of Marks and Spencer business unit is
a question mark. With the recent trend of consumers focusing more on local foods and therefore
this have high market growth rate. There is low market share in Marks and Spencer (Gabrielli,
2018). For that company has to invest in research and development and came up with new
features in this products. Confectionery market strategy is attractive strategy for growth in
market and low market share is there in Marks and Spencer and for that company has to undergo
into market penetration and pushes to make it available to all the products in more outlets.
Cash Cows
High market share and low market growth is there in Cash Cow products. Marks and
Spencer’s lingerie and food items are came under cash cows. This products are high in their
market share and continuous defend by holding company’s sales and market share. Its supplier
management services are also termed as cash cows as company manage their supplier themselves
instead of outsourcing.
Dogs
In dogs products came having low market share and low market growth. Marks and
Spencer’s premium price clothing came under dog’s category. Have low market share and
market growth of company. It gives strong consideration to company for divesting this product
line from the company as it drain the resources without giving them any level of returns.
GE- McKinsey Matrix
GE- A systematic approach is being offered by McKinsey Matrix with its nine box matrix
for business of multi products and prioritize its investment in different business units. GE-
Mckinsey matrix is based on industry attractiveness and company’s competitive strength and
both of these factors are on the based on growth, selective and divest (Bäuerle and et.al., 2019).
Marks and Spencer use this matrix for growth opportunity in future. Its products portfolio for
investment strategies for Marks and Spencer are-
Grow
Grow strategy includes those products that leads the company to invest because of their
great position in market that generate high income in a long run. Marks and Spencer’s products
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like lingerie and food items have high market position and company can be invest in research
and development, advertisement etc to increase their market growth.
Selectivity
In this the positions of products that fall under this category have unclear future growth.
It is difficult for company to predict about products that, this will remain stagnant in future and
provide growth to business (van Deelen and et.al., 2019). Marks and Spencer home ware
products came under this category as company can’t estimate their future with this product. This
category is liable for investment only with strategic aim and also when amount is already invest
when products are came under growth category.
Divest
This category involves those products that have poor performance and have less
attractiveness in market and industry. If the products leads to generate revenue than the
investment is to be done on products that fall in this category. Marks and Spencer product like
premium price clothes fall in this category as there is no sale and demand for premium products
as this lead to waste the resources without giving any value with the returns.
Evaluate growth opportunities through Ansoff growth vector matrix
Ansoff Matrix
Ansoff matrix is also called market/product expansion grid, this tool is used by company
to analyse and plan the growth strategies to sustain in market for long run. This matrix helps to
analyse strategies that helps company to grow and analyse risk associates with each strategy. in
this matrix four strategies are discussed that is market penetration, product development,
diversification and market development. All these strategies help company to understand the
products for growth and achieve more success and increase revenue in long run. These strategies
used by Marks and Spencer for their products are as follows-
Market penetration
This strategy helps to focuses on existing market having inculcating to increase in sale of
the products. Marks and Spencer tries to increase their market share by increasing their sales of
products in an existing market with the effective marketing strategies (Lévay and et.al., 2017).
Marks and Spencer penetrate their market by engaging with aggressive promotional campaigns,
effective marketing strategies, and sales promotions and also adopted competitive pricing
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strategy. E.-commerce market of Marks and Spencer is penetrate by introducing free overnight
shipping on their selected items. With the effective strategies used by Marks and Spencer helps
to promote the products and get aware about the features of products and attract them with the
effective strategies of promotion and advertisement (Jochem and et.al., 2018). The effective sales
promotion creates awareness of products to customers and helps to increase the sales of products
in existing market.
Product development
In product development company focuses on introduce new products in existing market.
The main aim of the firm is to develop new products in the existing market to increase their
market share in industry of particular market. One of the example of product development done
by Marks and Spencer by introducing new services of catering for special events that includes
wedding, parties, etc. All this helps to increase the market share of Marks and Spencer and helps
to increase the company revenue and profitability to sustain in long run by providing more
products to customers. This helps to satisfy customers by providing wide ranges of products and
customers become loyal to company by satisfied with the ranges of products offered by Marks
and Spencer.
Market development
For entering into new market strategies are being framed for growth and increase their
profitability. The main objective of company is to find new market domestic or internationally to
sell their existing product and enter in market to build their market share. Marks and Spencer
need to sell their products in over 30 years of their growing demographics and sell their existing
products. Company already opens its 250 stores outside UK and also have plan to increase their
stores in India to over 100, so that their of products increase (Ho and et.al., 2017). With the
market development it’s an opportunity for company to grow in different market and have
maintain their market share in different market that leads to increase their sales and revenue in a
long run. This help company to have subsequent growth by providing existing products to
customers by enter in new markets in a long run.
Diversification
In diversification company focuses on enter in new market by introducing new products.
To expand the business in the market, the company introduces new product and services. The
importance of diversification lies in the growth strategy of the product which is being introduced
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in the market and to identify the preferences of the customers and designs to capture the new
market. For Marks and Spencer it’s an opportunity for growth in Russia, India and western
countries to provide and innovate products by introducing western cuisine in their food items.
Marks and Spencer focuses on market and product development by developing products that fits
to company philosophy and their competencies (Amanto and et.al., 2019). With the
diversification company can understand different market and increases their process of
innovation so that it helps to maintain their innovation and leads to grow in different markets and
increase their market share by providing different products in long run and increase the
company’s revenue and profitability.
Options of growing with range of analytical frameworks for competitive advantage to Marks and
Spencer
Marks and Spencer have different range of products and offer these products in different market
segments that help company to be more competitive and gain competitive advantage. By
analysing with the BCG matrix and GE- Mckinsey matrix its major earning products lingerie and
food items are to be effective in long run that helps to maintain competition in the market and
company can gain competitive advantage by providing best products to customers. With the
trend of local food company has to grab this growth opportunity and provide local people best
quality foods products with their innovative features. Marks and Spencer premium price products
have no growth in market and company has to divest that product as this not helps company to
gain competitive advantage. With Anoff matrix company sells their existing products in market
with the effective promotional campaigns and advertisement helps company to gain competitive
advantage and with the diversification and market development Marks and Spencer enters in new
market that helps to increase their market share in different markets by providing best products
and increase competition in different market as well and company can gain competitive
advantage by providing best products to customers according to their needs and demands.
Sources of funding with benefits and drawbacks available in the business
There are various sourcing off funding that helps the business to start and also to grow
business. Different sources of funding are:
Venture Capital
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Venture capital is a form of equity that investors provided to start-up companies and also
to small businesses that need to achieve growth for long term with their potential (Röhm and
et.al., 2020). Venture capital came generally from investors, investment banks and other
institutions of finance. It is always not in monetary form it may be in technological and
managerial expertise.
Advantage
 It’s give an opportunity to company for expansion and growth. Investors in this are
focusing on the long run functioning by removing and analyzing the risks which can
hinder (Klonowski and et.al., 2018). Venture capital is benefit for start up business.
 Venture capital also source for expertise, valuable guidance to the firm and also
consultation by appointed board for Startup Company.
 Venture capitalists have wired range of network and this help start-up firms to grow and
become successful effectively.
Disadvantage
 Venture capitalist needs to redeem their investment in 3 to 5 years and this is not suitable
for company that have long term plan to provide liquidity.
 It is complicated and long process, for company that has just started the business which
has to first describe their whole business plan in detail and need time then venture
capitalist started funding. Venture capitalist takes the decision whether they are interested in any type of investment
or not.
Government grants and subsidies
UK government provides funding, grants and subsidies by providing opportunities for
small business across the country. It is effectively of transfer payment by the government for
company. These grants do not include any technical assistance as it for funding, subsidies that
requires by company (Amadeo and et.al., 2020). In some of cases revenue sharing agreement is
also done with the government. As this helps the companies to grow and get success in market
by their effective investment.
Advantages
 Government grants are widely available for the companies and can easily grant by the
government.
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 Its main benefit is that company has to not pay anything back against grants and
subsidies. It is free money for company.
 There is no limit in number for grants that can be applied by company.
Disadvantage
 For granting and subsidies crafting a proposal is most challenging task for companies.
Government have strict criteria and draft an innovative proposal is difficult for companies
(Lall and et.al., 2019). Government grants always attached with strings and company
can’t use money as per their wants.
 Most of the government grants are of short term and company have to find different
sources of fund after they run out money again.
Bank Loans
This is most common source of funding for all business. It has fact that all the banks have
different advantage in providing their services for funding. The loan given by bank at certain
interest to a borrower usually termed as collateral security that is given for certain time period.
Bank provided loans to company in exchange to which they have to pay interest according to
their agreement to pat monthly, quarterly or on yearly basis. According to the loan the interest is
charged from banks by companies. Interest rates are depend on loans, if the amount of loan is
short than the interest rate is also short, if money for loan is high interest rates are also high.
Advantages
 Bank loan money for business creates value to business and has to make the payments on
time that help to keep control of the company.
 Interest of bank loan is deducted from the tax and company don’t have to pay tax on
interests.
 It is an arrangement fee that is to be paid for certain period of time and not through tout
the life.
Disadvantage
 Bank loans are difficult to obtain to those who have substantial tracks for records and
valuable collateral. Banks gives loan clearly to those who repay their loans.
 Interest rates for small business are high and the amount of loan is not sufficient that
meets the need of company (Ozili and et.al., 2017). Loans have lots of terms and
condition and are secured against any business or personal assets of company or owner.
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Potential sources of funding and appropriate source of funding for Marks and Spencer.
There are various sources of funding that helps company to invest and grow their business.
All these sources help company for funding and invest this in their operations for growth in the
industry and increase their market share. For Marks and Spencer bank loans are the best source
of fund as it helps company to raise loan of money from the banks easily and company has brand
reputation and Marks and Spencer have ability to repay their loans easily from their generated
income (Dong and et.al., 2019). Company needs the source of funding for investment and bank
loans are easy to get with high brand reputation and Marks and Spencer already have reach in
global market. As the interest is to be paid timely by company and have invest the loan money to
increase their growth in different markets where company operates. As the interest of bank loans
are deducted from the tax is helpful to company in reduction in their taxes as with the other
sources of funding the taxes of interest has to be paid by company and from bank loan company
can get advantage of deductable tax from interest. As this is a best source of funding for Marks
and Spencer.
Project 2
P4. Business plan for growth including financial information and strategic objectives
Business plan is defined as the plan which helps the Marks and Spencer in creating the
process of how the functions and processes of the company are running (Genadinik, 2019). The
business plan of Marks and Spencer includes the following phases which is described as follows
–
Vision and Mission – Marks and Spencer’ mission and vision statement reflects organization’s
business and to make the brand an inspirational quality in products and services being delivered
to customers.
Aims and Objectives -
The aim of Marks and Spencer is to initiate the Plan A to create the business sustainable,
multi – channel and international and how to run the business as well as maintaining the
customers trust and employee engagement on high scale so that their needs and requirements are
fulfilled.
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 To implement new technologies to produce products and services effectively.
 To expand the business online through social media platforms to run the products and
services effectively on large scale.
SWOT Analysis – It is described as below –
Strength – Marks and Spencer is well experienced and recognized brand in the market and it
serves the best products and services to the customers by providing them variety of products and
services on large scale (Vlados, 2019).
Weakness – Due to various perception of public, the company is suffering on the verge of how
to make the market make available the services and products in the market. Marks and Spencer
does not offer clothes for the teenagers and young.
Opportunities – Marks and Spencer can have global expansion and the company will get to
expand the business in the different countries. The company can also expand its scale through
online stores which are the biggest opportunity for the company.
Threat – The high risk of competition will make the company realise the most of the effective
means in which there are ways through which the process of the company will get affected.
Marketing Mix – 4P’s of marketing mix is –
Product – Marks and Spencer provides the products and services like the clothes in which the
company is dealing into.
Price – The penetration pricing strategy is being followed by the company (Thabit and et.al.,
2018).
Promotion – Marks and Spencer will promote its products through social media platforms from
where it will gain the purpose of how effective and efficient the business can run.
Place – Marks and Spencer will create the physical evidence of the company on online website
to show the products and services which the company has to offer.
Financial Plan –
Particulars Year 1 Year 2
Sales Revenue 100000 110000
Opening Cash Balance 16000 27000
Available Cash Balance 110000 125000
Expenses
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Advertising 7500 8000
Salaries 5500 6050
Office Supplies 4000 4280
Bank Charges 2500 1825
Withdrawals 4250 5395
Total Disbursements 23750 25550
Closing Cash Balance 102250 126450
M3 Potential sources of funding for appropriate source of funding for the organization
There are various sources of funding through which the company Marks and Spencer can initiate
the sources through which various types and major initiatives are taken in accordance which
helps in initiating the process of how the company makes and creates what is being initiated on
the large scale. For the business to take place effectively and in place the market position
efficiently, the major source is that the company ensures that all the process of funding that how
and in what ways the funding is done. There are typically various ways of funding which helps in
acknowledging the ways through which the financial scale and status of the company is being
done (Westmore and et.al., 2020). Types of sources of funding are as – Business incubators,
bank loans, venture capital, government grants and subsidies, angels etc. These are the sources of
funding through which Mark and Spencer is able to initiate the financial business is able to know
what actually the business is framed by and the balance between profits and loss is also measured
through it. The major aspect is that the company is able to ensure that all the financial
transactions are taken in accordance with how the company is making the best use of the sources
which are being provided there in the market and through that the major opportunities are also
analyzed and this is the main source is that the point through which the company is measures the
financial scale. This also helps the company in evaluating the brand value in the market and
through that the company timely pays the interest and the loans which have to be occurred on
large scale. The main reason which helps the company is the sources of funds which are being
adopted and initiated by the ways in which promotion and branding of Marks and Spencer
proves to be a positive point on the scale. Marks and Spencer follows the best source of funding
which helps the company in raising the loans from the generated income of the individuals of the
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company and this is made sure that all the process of funding and the sourcing of finance is being
done on the scale of being effective and efficient.
Thus, the these sources of funding helps in making the process of the company achieve
great position in the market and the market value of the company is also not hindered on large
scale. To ensure that the financial source of funds is also on the verge of how the company
expands its business on large scale that is why through which the company is able to make the
profits and losses count effectively in a significant manner.
P5 Assess exit or succession options with benefits and drawbacks of small businesses
Succession Options – Succession options are adopted for getting success in the business
activities which are being framed like minimum input, maximum output (Gunnerson, 2019).
Some of the succession options are as follows -
Expansion planning and effective leadership – In this, the level of scale of business activities is
increased which helps the small businesses in creating what is known as how the strategies are
being framed by adopting various techniques and measures.
Benefits –
 New market trends helps the small businesses in creating the ways through which
company is able to make the necessary changes and adoption practices making the
successful factors achieve heights.
 Through the customer plan customers get the increases in the revenue helping the
company grow exponentially.
Drawbacks –
 In executing the more capital, expansion plan is required that is not accessible for the
small businesses.
 More activities increases complexity more on the scale of how the small businesses
ensures what is to be done on large scale.
Training and Development – Training and development of the employees of Marks and
Spencer contributes to the success of company and this ensures that all the process is being
followed along with the employees’ performance on high scale (Korine, 2017).
Benefits –
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 Through training and development efficiency will be increased for the growth
perspective.
 Internal training method is less expensive as the employees are trained effectively and
efficiently.
Drawbacks –
 The training and development process is time consuming and increases the costs on large
scale.
 Causes distraction and clashes while in the process of training and development at the
workplace.
Exit Option – Some small businesses have to close or exit from the businesses due to
operational or legal causes (Chaudhry and et.al., 2017). Therefore, there are various exit options
which are described as follows –
Selling Business to Other Company – Small businesses chose to sell their business to the other
expanded companies and through this they exit from their current position in the market. This
makes the exit business more on the grounds of how the businesses are driven.
Benefits –
 It increases the liquidity and cash when the small businesses ell their entity.
 The market value of the organization is the biggest asset which helps in making the
process effective.
Drawbacks –
 There is delay in decision making during the small businesses when they are about to exit
the market.
 More negotiation is involved in the process of exiting from the current position.
Process of Liquidation – It is the method of winding up of business through the conditions and
laws in which the small businesses are the ones which winds up on the small level (Chi and
et.al., 2019).
Benefits –
 It is the easy and systematic way of how the business is being closed down on the scale of
being effectively working in the closure of the small businesses.
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 No other organizations are involved in winding up the business because it is done on
small scale.
Drawbacks –
 Employees when get out of the small businesses then they are the ones who are taking the
concern of how the liquidation will be done.
 There is burden of payment in liquidating the small businesses.
Exit or succession option for small business by making valid recommendations.
There are various options for exit and succession of small business from the industry
because of loss or no demand of their products in market. All these options have different
scenario to exit the company from market and give them different option for succession. There
are various options of exit the firm and have different benefits and drawbacks. Different option
for exit and succession that company can choose are- selling business to other business and
liquidation (Heneghan, 2019). Selling business to other can be done by company as it is useful
by selling company to other company for their further operations and investment in company and
leads the name with the company of past in future as well. Liquidation is a common exit process
for failing in business. It is a final exit strategy by the business where business is closed down
and all the assets are sold off. Cash that are earned by company is paid off to shareholder and
debts. Liquidation can be seeking to divest some assets of company. Liquidation is as effective
way for exit of firm from market by selling assets and pay to shareholders and debt their
remaining money so that company have their reputation and name even after exit of firm.
Liquidation is a recommended option for exit or succession of small business as it is simple and
faster process for execution of small business (Lindsey and et.al., 2021).
CONCLUSION
Thus, it is concluded from the above report that growth opportunities and considerations
were evaluated and justified within the organizational context. Ansoff matrix was being applied
for analyzing the opportunities of growth. Along with this, potential sources of funding along
with the benefits and drawbacks were discussed. Business plan was framed for the growth of
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financial information. Exit and succession options for the small business helped in drawbacks
and benefits were being analyzed with valid recommendations effectively.
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