This report provides a strategic marketing analysis of Marks & Spencer (M&S), focusing on its planned entry into the Indian market with ethnic wear. The report begins with an introduction to strategic marketing and the company, followed by a detailed PESTLE analysis of the Indian market, examining political, economic, social, technological, legal, and environmental factors. It then explores various modes of market re-entry, including franchising, licensing, and joint ventures, evaluating their advantages and disadvantages for M&S. The report further analyzes the STP model (segmentation, targeting, and positioning) and Porter's generic model to formulate a comprehensive marketing strategy. The conclusion summarizes the key findings and recommendations, emphasizing the importance of adapting to the Indian market's unique characteristics to achieve success. The report aims to provide insights into the challenges and opportunities M&S faces and offers strategic recommendations for a successful market entry and sustainable growth in India.
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