Analyzing Business Environment for Marks & Spencer's Global Expansion

This report provides an analysis of the business environment and its impact on the international expansion strategies of Marks & Spencer. It examines the company's organizational structure, highlighting the benefits of a flatter structure in facilitating global growth. Key factors influencing international expansion, such as understanding local markets, employment laws, and government stability, are discussed. Furthermore, the report explores the significant role of digital technologies in driving globalization, enhancing supply chain management, and improving customer interactions. It concludes that a favorable business environment and strategic adoption of digital technologies are crucial for Marks & Spencer's successful international operations, emphasizing the importance of adapting to local market needs and leveraging technology for competitive advantage. Desklib provides access to similar solved assignments and resources for students.