Marks & Spencer's International Expansion: Strategy and Impact of Tech

This report examines the international expansion of Marks & Spencer, a British multinational company, focusing on its strategies and the factors influencing its global presence. It identifies key functional areas within the organization, including Human Resources, Finance, Sales, and Marketing, highlighting their interconnected roles in achieving organizational goals. The report discusses different organizational structures, noting that Marks & Spencer follows a flat structure. It analyzes factors affecting international expansion, such as political factors, supply chain scalability, and industry rivalry, and explores the impact of digital technologies on the company's international performance, emphasizing improved decision-making and knowledge acquisition in foreign markets. The conclusion underscores Marks & Spencer's global reach and the positive impact of its international operations on its brand image and goodwill.

TOPIC
STUDENT NUMBER -
top15920
BAM4009

Table of contents
INTRODUCTION
MAIN BODY
1.) Explain about organisation that has expand into international market.
2.) Define several functional areas of respective firm.
3.) Discuss different organisational structure and what hierarchy can maintain by of respective firm.
4.) Explain the factors that have affected the international expansion for Marks and Spencer
5.) Explain the impact of digital technologies on the international expansion of the business organisation
CONCLUSION
REFERENCES

Introduction
Organisation have to interact with its environment as
they are highly interdependent on each other. Business
environment refers to those extrinsic and intrinsic
elements that create an implications on entire business
operations that can maintain a healthy customer
relationship. It consist competitors, consumers,
suppliers, stakeholders etc. These certain elements
helps to control business activities and derive value for
them.

About Organisation- Marks & Spencer
is a British company which was established in
1884 by Michael Marks, and its headquarter
locate in United Kingdom.
Specialises – It deals in food items , home
product, beverages, luxury clothing and many
more service which helps to derive customer
satisfaction.
Business size and turnover- 402.27 crore
Explain about organisation that has expand into
international market.

Explain the different functional areas in your
chosen organization
It refers to a field where no. of employee are working
together in group. A teams can made on basis of similar
skills and interest. Following are function that can
performed by Marks & Spencer.
• Human Resource
• Marketing
• Finance
• Sales

Explain the different organisation structure and what
is the structure of your chosen organization
There are several kinds of company structure, it is a system
that can handle certain activities of business in order to
achieving successful organisational goals. Some of
hierarchy are define below:
• Functional structure
• Matrix structure
• Divisional Structure
In context of Marks & Spencer, firms follows flat structure

Influences/factors that have affected international
expansion of your chosen organisation in recent years
The internationalization of Marks and Spencer has suffered the
series of misfortunes in both the home company and as well as
in abroad. The company sales tends to decrease, stick prices and
market capitalization was reduced and the profits of the business
organisation were declined. The businesses uses the international
strategy which is a plan created by the business organisations to
do its business in the international market.
• Political factor
• Supply chain scalability
• Industry rivalry

Explain the impact of digital technologies have on
their international expansion strategy
Digital technologies has increases the effectiveness of the decision support processes and declined the
amount of associated manual work in the business organisation. The knowledge about the foreign market
through the new digital technologies increases the international performance of the business enterprise.
The digital technologies helps to create social and intellectual data about foreign markets with the faster
speed as compare to the other methods. Marks and Spencer would be able to improve attractive4ness,
decision processes and the abilities of the decision makers. In today's world the innovation and
developments of the Internet, cyber-physical systems, server systems, etc.,

Conclusion
From the above PPT, it is concluded that Marks and Spencer is British multinational company which is
expanded across the world which deals with outside or inside nation which helps to create a positive
impact on company image and generation in goodwill. It has various functional areas such as human
resource, finance, sales and marketing which perform various activities and they all are interrelated. These
all departments functions together and help each other in order to achieve the goal of the organisation.

References
• Bonvillain, N., 2019. Language, culture, and communication: The meaning of messages. Rowman
& Littlefield.
• Coviello, N., Kano, L. and Liesch, P.W., 2017. Adapting the Uppsala model to a modern world:
Macro-context and microfoundations. Journal of International Business Studies. 48(9). pp.1151-
1164.
• Haasis, T.I. and Liefner, I., 2019. Reviewing the research on the internationalization of Chinese
firms: thematic expansion, new impulses and potential future development. International
Journal of Emerging Markets.
• Jiang, G.F. and Holburn, G.L., 2018. Organizational performance feedback effects and
international expansion. Journal of Business Research, 90, pp.48-58.