Marketing Presentation: M&S, Marketing Activities, and Importance

This presentation provides an overview of Marks and Spencer's (M&S) marketing strategies. It begins with an introduction to the company, its function, and the features and importance of marketing. The presentation covers various marketing activities, including price reductions, increased promotion through advertising, publicity, and online marketing. It also discusses the importance of competitor analysis and short-term sales promotions. The presentation highlights the benefits of marketing, such as brand awareness, market reach, trust-building, and brand development. Recommendations for marketing improvement are provided, including utilizing online sources and analyzing competitors. The conclusion emphasizes the crucial role of marketing in business organizations. References to relevant academic sources are also included.