Marketing and Communications Strategies of Marks & Spencer Report

This report provides an analysis of Marks & Spencer's marketing and communications strategies in the digital age. It covers key aspects such as marketing segmentation, targeting, and positioning, along with a detailed examination of the marketing mix, including product, price, place, and promotion. The report also delves into the promotional mix, encompassing advertising, public relations, sales promotion, direct marketing, and personal selling. Furthermore, it discusses the product life cycle, from the development phase to the decline phase, and touches upon market research, highlighting the strengths and weaknesses of Marks & Spencer's marketing efforts. The report concludes by summarizing the various marketing plans and strategies discussed, emphasizing the importance of segmentation, targeting, and positioning, as well as the elements of the marketing mix.

Marketing and
Communications of
digital world
Marks and spencer

Table of Content
Introduction
Main body
Marketing segmentation
Marketing mix
Promotional mix and Product life cycle
Marketing research
Conclusion
References

INTRODUCTION
• Marketing and communications in today's digital era, it provides range of
marketing tool.
• Advertising and commercial ads campaign to help reach potential
customer by using internet or digital communication.

Marketing Segmentation:
 Segmentation
 Targeting
Positioning

Marketing Mix
 Product
 Price
 Place
 Promotion

Promotional mix
 Advertisement
 Public relations
 Sales promotion:
 Direct marketing:
 Personal selling

Product life cycle
 Development phase:
 Introduction phase:
 Growth phase:
 Maturity phase:
 Decline phase:

Market research:
Strength
• Providing high quality product and having huge customer base is strength of marks
and Spencer which helps them to reach new customer through strong marketing plans.
Weakness
• Online shopping experience of customer is not very favorable which effect the
relaunch of marketing campaigns.

Conclusion
• In this report we have discussed various marketing plans and which
include segmentation, targeting and positioning.
• • Marketing mix of Marks and Spencer were discussed above, which
include product, price, place and promotion.

References
Books and Journals:
• Camilleri, M.A., 2018. Market segmentation, targeting and
positioning. (pp. 69-83). Springer Cham.
• DO, T., 2021. Marketing Plan. Marketing.