Promotion Mix Strategies for Marks & Spencer: A Comprehensive Analysis

This report provides an in-depth analysis of the promotion mix employed by Marks & Spencer (M&S), a prominent multinational retail corporation. It explores the various components of M&S's promotional strategies, including public relations, sales promotion, direct marketing, and personal selling. The r...Read More

Promotion mix
Mraks and Spencer is one of the biggest multinational retail giant in UK, dealing in
high quality clothing and home décor products along with innovative products and
food items. Promotion mix is one of the most important factor of marketing mix where
public relations, sales promotion, direct marketing activities and personal selling are
the main components addressed by marketing managers.
M&S Products and
services
Company is serving its services across the globe by having a retail outlet in more than
1400 locations and large online websites' availability for people who wish for online
shopping. The brand has huge portfolio of fashionable clothes, apparels and shoes
along with make-up and beauty products for large customer segments who have large
goodwill for brand quality and services (Capik,2019). Company has expanded its
business horizons to new countries and enlarged customer segments worldwide with
strong customer satisfaction services on online portals and stores. The brand has
indulged into diversification of new services and introduced variety of technology
products at stores to attract new segments of market.
Promotion mix services
Capik, P., 2019. Foreign Investment Promotion. Springer International Publishing.
Chhabra, S., 2020. Mutual Fund: Marketing Mix and Promotional Strategies.
In Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications (pp.
210-224). IGI Global.
Sharma, V. and Berad, N., 2019. To Study the Role of Mobile Marketing Technique as
Direct Marketing Tool Under Promotion Mix in Business Schools.
CONCLUSION
Promotional mix is an integral part of marketing mix for M&S where company
indulges in various online advertisements and campaigns to promote its business
scale operations and reach new segments of customers.
Marks and Spencer has highly indulged in promotional activities via internet on
company's websites and advertisements through magazines, newspapers and
televisions by innovating in digital as well as virtual media. Product information,
promotional activities are regularly uploaded on company's website at intervals
where various discounts, offers and incentives are promoted to reach large
segments of customers instantly. There are various options of services on their
websites where customers can reach out to company management, regarding any
issue in product quality or any other grievance (Chhabra,2020). These features
enable company to enhance its promotional mix services and reach company goals
with high productivity and increased profit margins.
Brand has advertised on various digital platforms and promotes seasonal sale to
loyal customers by giving special offers and discounts. M&S has built partnerships
with many recognize global brands to reach new segments of customers into
arenas where they can get innovative diversified products. Company has high
sustained goodwill among customers which are highly impressed by promotional
activities and strong brand advertising. Strong branding is an integral part of
promotion mix, where the customers can be directly contacted through online
platforms and sales activities can be performed in a cost effective way. M&S has
reached high performance benchmarks in occupying large market share in UK and
other stores globally where customers satisfaction services are given high
importance by brand to enhance its strong brand positional value and maintain the
strong global goodwill (Sharma and Berad, 2019).
INTRODUCTION
References
Brand has high recognized value in world when it comes to shop fashionable
apparels and high quality products and services. Company uses the latest
technology advancement in all promotional activities to solve customers’
grievances through online portals and reach out the feedbacks with effective
services. Customers are given fashion blogs and fashion tips on M&S website
which enables them better shopping experience and wholesome parameters to
get their desirable products and services.